The Difference Between Dynamic and Static Websites
The Difference Between Dynamic and Static Websites
READ ARTICLE →
In general, dynamic means capable of action and/or change, while static means stationary or fixed. Dynamic and Static websites are terms used to describe two types of sites and the method they use to ...
Municipal Marketing Strategies
Municipal Marketing Strategies
READ ARTICLE →
After over a year of being in lockdown, improving the economy is important now more than ever. Municipal marketing is marketing done to advertise a municipality with all stakeholders involved in ...
The Difference Between Influencer and Affiliate Marketing
The Difference Between Influencer and Affiliate Marketing
READ ARTICLE →
It is no longer all about celebrities as brands are increasingly relying on influencers to help promote their brand. The diffusion between the two can be seen in the cost to acquire and the trust the ...
Leveraging the Trend of Try Before You Buy
Leveraging the Trend of Try Before You Buy
READ ARTICLE →
That ecommerce is the fastest growing retail platform is hardly surprising. The speed at which it is growing, though, is noteworthy. Between 2000 and 2016, the number of Americans shopping online ...
You have Hubspot, and you aren't sure its working
You have Hubspot, and you aren't sure its working
READ ARTICLE →
So you were sold a Hubspot portal, promised dramatic transformation and fell head over heels with the narrative of possibility... and maybe that isn't your experience so far. That is okay, I want to ...
Creating a marketing plan for your service-based business
Creating a marketing plan for your service-based business
READ ARTICLE →
As we continue to navigate through a second wave of Covid-19 cases, it's evident that service-based businesses are experiencing the most disruption. As a champion for small business - H&C Inc. is ...
5 Reasons Why PPC Is Crucial To Your E-commerce Strategy
5 Reasons Why PPC Is Crucial To Your E-commerce Strategy
READ ARTICLE →
Pay Per Click (PPC) is a paid advertising model used to drive traffic to a website, and when used correctly, can have a major positive impact on your business! PPC advertisements include display ads, ...
Tips for Marketing a Product to Existing Customers
Tips for Marketing a Product to Existing Customers
READ ARTICLE →
Oftentimes brands too heavily focus on attracting new customers. Due to the high acquisition costs of a new customer that does not return, marketing to existing customers is just as if not more ...
6 types of CTAs to try on your website
6 types of CTAs to try on your website
READ ARTICLE →
Calls to action or as we refer to them, CTAs,  are an important inbound marketing tool for capturing your website visitors attention and increasing your conversion rates. CTAs are buttons on a web ...
How to increase your conversion rate with your website contact forms
How to increase your conversion rate with your website contact forms
READ ARTICLE →
Your website needs to generate leads for you, and a big part of generating those leads is through contact forms. Your contact form on your website is often the first access point to hearing from a ...
The secret to marketing with heart
The secret to marketing with heart
READ ARTICLE →
If you pay any attention to advertisements, you have likely come across a campaign or two that have pulled at the heartstrings.
Are you building a brand or pushing a product?
Are you building a brand or pushing a product?
READ ARTICLE →
In marketing, these strategies are defined under two types: push marketing and pull marketing. While both efforts can be valuable to a company, it is challenging to effectively do both at the same ...
5 (Free) Tools To Improve Your Business Blog Writing
5 (Free) Tools To Improve Your Business Blog Writing
READ ARTICLE →
A blog should be an important and integrated part of any company's marketing strategy. A well-maintained and well-written blog helps drive traffic to your website, can convert that traffic into leads ...
Building a Comprehensive Brand Strategy
Building a Comprehensive Brand Strategy
READ ARTICLE →
If you're a loyal follower of all things HUGHESANDCO, you know that we proudly unveiled our new branding a few weeks ago. We spent months mulling over who we are and what we offer, and here we are.
BFCM Checklist: Launch Early
BFCM Checklist: Launch Early
READ ARTICLE →
The most wonderful time of the year - the holiday season - is right around the corner! With tight shipping deadlines and the ease of shopping online, customers are on the hunt for great deals ...
The secret recipe for a successful business blog
The secret recipe for a successful business blog
READ ARTICLE →
We get a lot of questions at Hughes & Co. from clients and business owners alike about what our secret recipe is for successful blog writing. Blogs aren't the only piece of the puzzle that makes ...
Why your marketing strategy needs to focus on customer delight
Why your marketing strategy needs to focus on customer delight
READ ARTICLE →
 
Spring Marketing Trends
Spring Marketing Trends
READ ARTICLE →
Spring is just around the corner. That means new trends to look forward to that will help grow your marketing strategy and stand out.  We’ve identified some trends to look for this upcoming Spring ...
How to get more data on your website visitors for free
How to get more data on your website visitors for free
READ ARTICLE →
The value of customer data is unquestionable. The more you know about your customers, especially those who originate as website visitors, the more equipped you are to understand the effectiveness of ...
BFCM Checklist: Make a Connection With Your Consumer
BFCM Checklist: Make a Connection With Your Consumer
READ ARTICLE →
With BFCM fast approaching, it is extremely important to invest in your customer relationships. This will result in returns that can last long after the holiday season ends. Here are some key ...
BFCM Checklist: Turn Conversion Into a Quick Win
BFCM Checklist: Turn Conversion Into a Quick Win
READ ARTICLE →
Turn conversion into a quick win by making checkout the easiest part of the sales process. We are all guilty of having an online shopping cart full of items we want, but just can’t push ourselves to ...
The Future of Digital is where Creative meets Calculated
The Future of Digital is where Creative meets Calculated
READ ARTICLE →
Digital marketing agencies that strive to excel on the bleeding edge of technology face a number of challenges. The traditional challenge of the marketing industry has always been showing return on ...
Limes, Marketing and Perspective
Limes, Marketing and Perspective
READ ARTICLE →
ESTIMATED READING TIME: 5 MINUTES   The word is out, limes are scarce and Cinco de Mayo could be the worst we've ever experienced. What is a cerveza with no lime? How does guacamole become more than ...
Selling Your Products on Instagram
Selling Your Products on Instagram
READ ARTICLE →
Instagram is one of the most popular social media platforms with 1 billion active users per month and 500 million active users a day. This platform can be used for much more than just posting selfies ...
Building Your Summer Growth Marketing Strategy
Building Your Summer Growth Marketing Strategy
READ ARTICLE →
Summer can often be a tough time for businesses if they’re not seasonal, with a change in weather comes opportunities to grow your marketing strategy. As temperatures rise this summer things may be ...
E-Commerce is your 2021 Revenue Stream
E-Commerce is your 2021 Revenue Stream
READ ARTICLE →
This year we have all had a good hard look at our operating models and had months of glaring gaps in service delivery staring back at us, while the world seemed to stand still. We had many clients ...
Drive leads after a trade show with email marketing
Drive leads after a trade show with email marketing
READ ARTICLE →
In the previous weeks, we talked about how social media and landing pages can help your company pre, during and post trade shows! This week, we’re going to explain how your company can implement lead ...
Digital marketing and trade shows (Part II) - Landing pages
Digital marketing and trade shows (Part II) - Landing pages
READ ARTICLE →
Last week we talked about how to effectively utilize social media platforms your company owns pre, during and post trade show in order to increase your following and engage your current followers. ...
How to create successful emails that get opened, read and clicked
How to create successful emails that get opened, read and clicked
READ ARTICLE →
 Email marketing is effective. Yes, everyone’s inboxes are overflowing and filters like Gmail’s ‘promotions’ make your sales pitches pretty transparent, but people are still opening and reading and ...
Inbound Marketing Strategies for the Automotive Industry
Inbound Marketing Strategies for the Automotive Industry
READ ARTICLE →
The way we market is changing for every industry, the fact is, people are going online and doing research and are less swayed by in your face advertisements. This fact is more true to the automotive ...
Choosing The Right Agency
Choosing The Right Agency
READ ARTICLE →
As we enter a new year, it is important to reflect on the previous 12 months to revamp and improve your business decisions. Take a look at both the success and failures to determine where to allocate ...
BFCM Checklist: Use Your Data to Your Advantage
BFCM Checklist: Use Your Data to Your Advantage
READ ARTICLE →
The holiday season is quickly approaching. It is important to minimize discrepancies in your campaign that could put off your customers from interacting with your brand. BFCM is one of the biggest ...
National Indigenous History Month
National Indigenous History Month
READ ARTICLE →
June is National Indigenous History Month, a time to deepen our understanding of history, diverse cultures, and the many notable contributions of the Indigenous community. With the recent news of the ...
Inbound Marketing Trends To Master in 2021
Inbound Marketing Trends To Master in 2021
READ ARTICLE →
Just as marketing strategies are used for influencing consumer behaviour, consumer behaviour influences marketing trends! Businesses must keep up with the changing face of marketing as a result of ...
H&C Black Friday Checklist: Ready Your Promotions
H&C Black Friday Checklist: Ready Your Promotions
READ ARTICLE →
For any business, Black Friday Cyber Monday (BFCM) is an opportunity to provide mega-value for consumers and increase customer acquisition - but of course, this year is different! As a result of ...
The value of original content
The value of original content
READ ARTICLE →
Content marketing is the bread and butter of most brands’ marketing strategy. Any inbound marketing strategy puts original content at the forefront of their business. Content marketing is proven ...
Creating consumable content
Creating consumable content
READ ARTICLE →
The average human attention span has fallen considerably - now it's reported that most people have an attention span of 8 seconds. Do you know what has an attention span longer than 8 seconds? A ...
4 visual content pieces that will boost your digital marketing campaign
4 visual content pieces that will boost your digital marketing campaign
READ ARTICLE →
Digital marketing relies on quality content, content that stimulates community engagement and eventually leads to online growth for your brand. While text is a huge part of the equation, the other ...
Quizzes: Why they are so great & how to create your own killer content marketing quiz
Quizzes: Why they are so great & how to create your own killer content marketing quiz
READ ARTICLE →
Behold the era of fun, engaging and enticing content marketing and say goodbye to text- dense, word-heavy, content marketing! There is a new trend in content marketing hitting the social media ...
The five things your website is missing
The five things your website is missing
READ ARTICLE →
These suggestions have the power to transform your business’ website from an occasional stumbleupon, to a user friendly ‘favourite’ with increased lead generation capabilities. In our previous blog, ...
Understanding AODA Compliance
Understanding AODA Compliance
READ ARTICLE →
Understanding AODA compliance is crucial for all employers and workers in Ontario. In 2005, the Ontario Public Service implemented the Accessibility for Ontarians with Disabilities Act, or AODA, with ...
Drip Marketing & Email Automation
Drip Marketing & Email Automation
READ ARTICLE →
Are you looking for a way to create meaningful customer relationships, generate pipeline and empower sales? Reach more leads than ever before when you incorporate drip marketing into your marketing ...
Support Local During Lockdown
Support Local During Lockdown
READ ARTICLE →
While we would like to think COVID19 is coming to an end in Ontario, we are still facing lockdowns and restrictions. These past two years have been extremely difficult for the service industry as ...
Inbound Marketing Checklist
Inbound Marketing Checklist
READ ARTICLE →
Inbound marketing is an effective means of brand promotion and should be viewed as a necessity in 2022. Inbound marketing, effectively, is a means of enabling your brand to get found by customers.
BFCM Checklist: Separate Yourself From Your Competitors
BFCM Checklist: Separate Yourself From Your Competitors
READ ARTICLE →
Black Friday Cyber Monday (BFCM) is an opportunity to separate yourself from other businesses to optimize your competitive advantage. BFCM allows businesses to not only capitalize on consumer demand ...
The Ultimate BFCM Checklist
The Ultimate BFCM Checklist
READ ARTICLE →
With the holidays just around the corner it is critical to prepare your business for Black Friday and Cyber Monday! This is not just a time to make great returns on sales, but also to create lasting ...
Maintaining Strong Marketing During The Return To Normalcy
Maintaining Strong Marketing During The Return To Normalcy
READ ARTICLE →
After a long year and a half of lockdowns and restrictions, it feels as though things are finally starting to become normal again. If the global pandemic taught us anything, it is that things can ...
Email Marketing is Not Dead
Email Marketing is Not Dead
READ ARTICLE →
Email marketing is a highly effective digital marketing strategy where you send emails to prospective and existing customers in order to drive sales and increase brand awareness. An effective email ...
The Ultimate SEO Checklist
The Ultimate SEO Checklist
READ ARTICLE →
With the abundance of content being uploaded online every day, it is important to increase the visibility and relevance of your pages in search engine results. The use of search engines is the ...
Your Guide To Google Search Console
Your Guide To Google Search Console
READ ARTICLE →
Previously known as Webmaster Tools, Google Search Console is a free platform useful to individuals like website owners, developers, and content creators used to understand and enhance website ...
The 2021 Instagram Algorithm
The 2021 Instagram Algorithm
READ ARTICLE →
You may have noticed that Instagram has switched from its traditional chronological algorithm to one that is more engagement-based.  The new algorithm may first appear to organize content ...
Navigating Brand Messaging in Lockdown
Navigating Brand Messaging in Lockdown
READ ARTICLE →
2020 is officially over, but as the global pandemic continues we still live with uncertainty. The pandemic has allowed marketers to reevaluate their brand messaging and determine their core values as ...
H&C Black Friday Checklist: Get the Word Out
H&C Black Friday Checklist: Get the Word Out
READ ARTICLE →
There’s no doubt that promotions are set to flood everyone’s social networks this coming Black Friday. So how does your business stand out? Creating a can’t-miss promotion is just the half of it. ...
Quick to Market in Action
Quick to Market in Action
READ ARTICLE →
A few weeks ago, we brought new services to market amidst the Covid-19 Global Pandemic. We called these Quick to Market Services and we did this for a few reasons. The first is that with subsidy to ...
How to make affordable video content
How to make affordable video content
READ ARTICLE →
So many people are closed off to the idea of integrating video content into their marketing campaigns when they hear about the cost of professional videography services. We get it. It’s hard to ...
The new generation of content marketing
The new generation of content marketing
READ ARTICLE →
The way that online users are using search engines is changing. Short tail keywords (that is, broken and fragmented keywords) were once the norm of Googling something. When looking for a computer ...
Growing Your Business With HubSpot Just Got A Whole Lot Easier
Growing Your Business With HubSpot Just Got A Whole Lot Easier
READ ARTICLE →
Last week was a busy week in the world of HubSpot. The annual INBOUND conference was held in Boston, Massachusetts. This conference brings marketing professionals from around the globe together to ...
It’s time to stop being afraid of video marketing
It’s time to stop being afraid of video marketing
READ ARTICLE →
Video is intimidating, we get it. 
Your website isn't working if it isn't generating leads
Your website isn't working if it isn't generating leads
READ ARTICLE →
 Having a beautiful looking website is just one piece of the puzzle. It's true that an ugly website effects your credibility, but just having a nice website also won't do anything for you.
The easiest ways to increase your organic website traffic
The easiest ways to increase your organic website traffic
READ ARTICLE →
In this fast paced digital world, businesses need to be able to attract online users to their website effectively. The most effective way to do this is to invest in an SEO strategy and use targeted ...
Tips for running lead driving email marketing campaigns
Tips for running lead driving email marketing campaigns
READ ARTICLE →
Email marketing is the best tool you can use to drive leads and sales for your business. It is the best because it works and that may surprise you because you are undoubtedly inundated with email.
Why are there so many buttons on the websites I visit?
Why are there so many buttons on the websites I visit?
READ ARTICLE →
There is a point to all of the buttons on the websites you visit and they actually serve a very helpful purpose. 
Why isn't your Inbound Strategy getting the right results?
Why isn't your Inbound Strategy getting the right results?
READ ARTICLE →
Inbound marketing buy-in has come a long way since H&C Inc. saw the potential for our clients and grew into the strategic marketing team you know today. Now, most companies that we talk to are ...
Google Adwords has updated ad positions
Google Adwords has updated ad positions
READ ARTICLE →
Desktop users will notice a change in the look of their search engine results.  Google has confirmed that it will alter the positioning of their search engine ads. The right side bar, which ...
Increase your conversion rate with landing pages
Increase your conversion rate with landing pages
READ ARTICLE →
In the marketing world, landing pages are often referred to as the “cornerstone” or “heart and soul” of inbound lead generation.
Inbound Marketing: 10 Quick Tips
Inbound Marketing: 10 Quick Tips
READ ARTICLE →
Make your website more Inbound Marketing optimized with these quick tips that are a snap to implement and will be a results generating machine!
Identify Your Target Market
Identify Your Target Market
READ ARTICLE →
Is your business struggling to identify exactly who you should be marketing to? With so many mediums of promotion and communication, your customers aren't always one-size-fits-most. Understanding ...
Holiday Marketing Strategies
Holiday Marketing Strategies
READ ARTICLE →
 Before you jump ahead to next years marketing strategies, you are going to want to successfully wrap up 2021. This final stretch can be extremely profitable for your year end reports. Make sure to ...
Increase Your ROI During Lockdown
Increase Your ROI During Lockdown
READ ARTICLE →
As the doom and gloom continues, the competition increases for brands to let their voices be heard and get their messaging in front of their customers. Pivots in strategy, adaptation of new business ...
5 Trends for the Future of E-Commerce
5 Trends for the Future of E-Commerce
READ ARTICLE →
E-commerce is an ever-changing industry, one that has grown by 30% in 2020. The past year has led to a shift in shopping habits, consumer wants and trends. To help prepare businesses for adopting the ...
Preparing for your busiest E-commerce season, in lockdown.
Preparing for your busiest E-commerce season, in lockdown.
READ ARTICLE →
It’s safe to say that consumers have significantly cut back on in-store visits this year due to COVID-19. As a result, consumer preferences have shifted and more shoppers are leaning towards online ...
Creating Opportunity Amidst Tourism Restrictions
Creating Opportunity Amidst Tourism Restrictions
READ ARTICLE →
With Covid-19 still impacting the tourism industry, it is important for affected businesses to create new opportunities to encourage growth and mitigate revenue loss. Although some might argue that ...
H&C Black Friday Checklist: Discounting Alternatives
H&C Black Friday Checklist: Discounting Alternatives
READ ARTICLE →
With Black Friday and Cyber Monday quickly approaching, there’s no doubt that well-planned discount strategies are effective towards increasing website traffic and sales. However, consumer behaviours ...
H&C Black Friday Checklist: Prepare Your Website
H&C Black Friday Checklist: Prepare Your Website
READ ARTICLE →
It's no surprise that this year's biggest shopping weekend will be dominated by online shopping. With fewer brick and mortar opportunities, it's time for your business to prepare for an influx of ...
Diversification Strategies for Small Businesses
Diversification Strategies for Small Businesses
READ ARTICLE →
Amidst all of the noise that has come with the year 2020, it can be difficult for your business to stand apart from its competitors. The unsettled economic climate, paired with a major shift in ...
How To Be Successful At Remote Sales
How To Be Successful At Remote Sales
READ ARTICLE →
Working from home has become the new normal for big and small companies across the world, and for some of us, remote work may be more permanent than we originally thought possible. Many businesses ...
Creating a Growth-Focused Brand Identity
Creating a Growth-Focused Brand Identity
READ ARTICLE →
Now, more than ever, customers are judging a company by its overall branding. Signage, recognition and awareness are key to communicating with your customers - especially in a post-pandemic world. So ...
Marketing in a post-pandemic world
Marketing in a post-pandemic world
READ ARTICLE →
After almost four months of uncertainty, businesses everywhere are on the road to a “new normal.” Companies have either managed to navigate this new business landscape, or struggled to stay afloat. ...
Marketing During a Pandemic
Marketing During a Pandemic
READ ARTICLE →
There is no doubt that the impact of the Covid-19 pandemic will far outlive the virus itself. The past few months have been confusing, frightening and uncertain. But through it all, there have been ...
Pivots and Positive Motion Amidst the Pandemic
Pivots and Positive Motion Amidst the Pandemic
READ ARTICLE →
The H&C Inc. team is now a well oiled remote working machine after three weeks of collaboration from afar. We’ve been busy helping our clients to manage their communications and pivot their ...
Custom vs. Template Websites: Getting the most value out of your website
Custom vs. Template Websites: Getting the most value out of your website
READ ARTICLE →
If you have a business, you probably have a website. The two things go hand-in-hand. On Google alone, people across the world do 5.6 billion searches per day. Yes, you read that right: 5.6 billion ...
We See You: Why you Should Consider Creating Buyer Personas
We See You: Why you Should Consider Creating Buyer Personas
READ ARTICLE →
You know your brand and you believe it could be successful, but you are struggling to optimize your target market potential. Targeting the wrong audience wastes time, money and resources that could ...
How a competitive analysis informs your marketing
How a competitive analysis informs your marketing
READ ARTICLE →
A competitive analysis is an in-depth look at your current marketplace that can identify new marketing opportunities your competitors haven’t found yet. Depending on the area of marketing you’re ...
Take your ecommerce marketing up a notch with these strategies
Take your ecommerce marketing up a notch with these strategies
READ ARTICLE →
If you sell a product, an ecommerce website is a must in today's day and age. Approximately, 76% of U.S. consumers shop online. If there is anything we know about inbound marketing, we know that all ...
Tips for taking great product photography
Tips for taking great product photography
READ ARTICLE →
Great photography does wonders for the visual integrity of any brand ( just check out our blog about it), but high-quality, professional product photography and be the difference between landing the ...
When should I consider rebranding my business?
When should I consider rebranding my business?
READ ARTICLE →
One of our favourite kinds of projects is bringing a company back to life with growth-driven branding across all assets of a company’s marketing. Your branding is how the world sees you. It tells ...
Tips for getting your marketing strategy Fall-ready
Tips for getting your marketing strategy Fall-ready
READ ARTICLE →
We know that it is summer right now. The weather is warm, the sun is out, and you may even still be in vacation mode. But with fall just around the corner, how can your business be prepared for the ...
Different frameworks for evergreen blogs
Different frameworks for evergreen blogs
READ ARTICLE →
A few weeks ago we talked about the importance of pushing evergreen content on your blog for long-lasting lead generation. If you missed that blog post, or simply need a refresher, click here to be ...
Is your blog content evergreen? How to create evergreen content and why it’s important
Is your blog content evergreen? How to create evergreen content and why it’s important
READ ARTICLE →
Keeping your blog fresh and relevant doesn’t have to be time consuming. Writing blogs with evergreen topics in mind will help to continue to drive people to your website. Evergreen content provides ...
Do you have a crisis management plan?
Do you have a crisis management plan?
READ ARTICLE →
As much as we hate to think about our businesses being in a crisis (they are our babies, after all), we hate the idea of being without a plan to put out a fire, if one were to arise, even more. ...
Why you’re missing opportunity when you put your email on your website
Why you’re missing opportunity when you put your email on your website
READ ARTICLE →
When you’re eager to be making meaningful connections will potential leads, you would think it only makes sense to list every piece of contact information on your website. And it is true, you do want ...
How HubSpot will help your business grow when you work with an agency partner
How HubSpot will help your business grow when you work with an agency partner
READ ARTICLE →
HubSpot has a variety of tools that help you manage all of your marketing assets in one place. From social media management to entire websites and more, HubSpot agency partners never have to skip a ...
Here’s what a strategically developed tagline can do for your business
Here’s what a strategically developed tagline can do for your business
READ ARTICLE →
In a world where consumers are bombarded with advertisements and messaging, it can be challenging to make your brand stand out among your competitors. As consumers’ attention spans get shorter and ...
5 tips to help your website establish consumer trust
5 tips to help your website establish consumer trust
READ ARTICLE →
Your website is crucial to your brand’s online presence. It communicates your company’s mission and showcases your products and services. None of these website purposes will be effective in ...
Here’s what an SEO audit will tell you about your website
Here’s what an SEO audit will tell you about your website
READ ARTICLE →
You’re putting out great content, your website is sleek and user-friendly, yet you’re not getting the web traffic you were promised. Unfortunately, despite your greatest effort, these things are not ...
Back to Basics | Best practices in creating a blog post
Back to Basics | Best practices in creating a blog post
READ ARTICLE →
Your blog is where you stand out as an expert in your industry. It's a place to regularly publish and promote new content related to your business and industry, that will help to attract new visitors ...
Building a Conversational Growth Strategy
Building a Conversational Growth Strategy
READ ARTICLE →
Let's step back in time for a moment to see how far we've come with our business communications. Before the internet, your business relationships were largely local, with a personal connection. These ...
Give your contact list a Marie Kondo session
Give your contact list a Marie Kondo session
READ ARTICLE →
Do you or your company use a CRM, customer relationship management tool? Or are your contacts in an excel form? Filtering and sorting contacts can sound daunting, but once you've got a system with ...
SEO: It's more than just black and white
SEO: It's more than just black and white
READ ARTICLE →
The classic battle between the light side and the dark side is very much alive within the digital marketing world.
Causing a marketing disruption
Causing a marketing disruption
READ ARTICLE →
When we talk about disruptive marketing, we don’t mean the traditional “louder works harder” marketing once used by our advertising ancestors. We mean deviating from the norm, breaking down barriers ...
The importance of maintaining a consistent narrative
The importance of maintaining a consistent narrative
READ ARTICLE →
Think about a brand that you truly enjoy. They likely have an idea or story that carries across all channels. One that I truly admire is World Wildlife Fund. Their content and style creates a theme ...
How Metrics Guide the Ongoing Evolution of Your Website
How Metrics Guide the Ongoing Evolution of Your Website
READ ARTICLE →
You don’t have to be a mathematician to create a great user experience on your website. However, there is a little number work involved. Keeping track of your website’s metrics will help you pinpoint ...
What is Pillar Content? A Guide to Your New SEO Strategy
What is Pillar Content? A Guide to Your New SEO Strategy
READ ARTICLE →
Google loves to keep us marketers on our toes, so they’ve recently announced changes to the algorithm.
Getting the gears turning on inbound marketing
Getting the gears turning on inbound marketing
READ ARTICLE →
Chances are you’ve probably heard us praising the inbound methodology at least once or twice, but you may still have doubts. As an inbound marketing agency, let us help you dive in to this world and ...
Storytelling: The backbone of the inbound methodology
Storytelling: The backbone of the inbound methodology
READ ARTICLE →
Storytelling is an essential part of human nature. We do it every day- through music, movies, books, and even in line at the coffee shop.
Keeping Up-to-Date with the Latest Google Algorithm Updates
Keeping Up-to-Date with the Latest Google Algorithm Updates
READ ARTICLE →
For as long as I've been learning about optimizing content, I’ve been told that having the right keywords embedded into my content would give me successful results.
What I've Learned About Inbound Marketing
What I've Learned About Inbound Marketing
READ ARTICLE →
I joined the Hughes & Co team, and the inbound marketing industry, nearly two years ago. Like most of my colleagues, I joined with a background and experiences that were not in inbound marketing. ...
Innovative technology needs innovative strategies
Innovative technology needs innovative strategies
READ ARTICLE →
Reflect for a moment on how you search for something. The pool of online users is split between mobile users and traditional desktop users, leaning to the former. According to a report done in 2016, ...
The generation marketers need to start talking about
The generation marketers need to start talking about
READ ARTICLE →
We often think of millennials as natives to digital technology. They've evolved and grown with the digital era as it constantly advances. With the focus on millennials, there's one generation that's ...
Generating Customer Engagement With Interactive Content
Generating Customer Engagement With Interactive Content
READ ARTICLE →
Websites are a company's main focal point, a hub for providing information about your organization and services, and a place to differentiate yourselves from competitors. From time to time, websites ...
Email marketing is all about timing
Email marketing is all about timing
READ ARTICLE →
When integrating email into your marketing strategy, it's important that you get those emails opened and read by your contacts. If you send your email at the wrong time, that isn't likely to happen ...
It's time to start thinking like your buyers
It's time to start thinking like your buyers
READ ARTICLE →
So, you've created your buyer personas. This is a great first step in any digital marketing strategy. You have to know who you're marketing to in order to see any success or results.
Digial marketing and trade shows (Part I) - #SOCIALMEDIA
Digial marketing and trade shows (Part I) - #SOCIALMEDIA
READ ARTICLE →
Trade shows have been in existence for decades, dating back to medieval times when markets were the hub for trading and socializing. In today's day and age, trade shows allow businesses to showcase ...
Five ways to improve click rates on your email newsletters
Five ways to improve click rates on your email newsletters
READ ARTICLE →
Email is a powerful marketing tool. It's a tool that drives brand awareness, brand devotion and conversion all at the same time. 
Does your email marketing software measure up?
Does your email marketing software measure up?
READ ARTICLE →
Email marketing with your potential and current customers is a great way for your business to build up brand awareness and brand loyalty. It's the modern version of direct mail, only instead of ...
Hughes & Co’s number one strategy for increasing website traffic
Hughes & Co’s number one strategy for increasing website traffic
READ ARTICLE →
Two weeks ago, we released some client results that we are incredibly proud of. In case you missed that post, and in summary, we were able to increase our client's average monthly website traffic by ...
Are you blogging? Because you should be!
Are you blogging? Because you should be!
READ ARTICLE →
I am not reinventing the wheel when I tell you that the digital landscape has changed and continues to change. If you have a new website and you don't have a blog, they did it wrong. There are so ...
Four ways to improve your marketing right now
Four ways to improve your marketing right now
READ ARTICLE →
The end of the year is a time for reflection. It is a chance to look at the big picture, re-evaluate the goals we have for our business (or clients) and then decide what we are going to do ...
Does your business have a growth stack?
Does your business have a growth stack?
READ ARTICLE →
Last week at Inbound, I settled in for one of my favourite sessions of the conference, HubSpot co-founders Brian Halligan and Dharmesh Shah's keynote presentation. Unlike past years, when they have ...
What Is Inbound Marketing - Part 2
What Is Inbound Marketing - Part 2
READ ARTICLE →
Welcome to part 2 of our "What Is Inbound Marketing and Other FAQs". In part 1, we answered "what is inbound marketing?" and "my business uses social media, do I really need inbound marketing?" If ...
How is your mobile strategy?
How is your mobile strategy?
READ ARTICLE →
Monday was like Christmas here at the HUGHESANDCO offices, with HubSpot releasing its eighth annual report on the the State of Inbound. Each year, we anxiously wait for the comprehensive report to ...
Are your Automated Marketing Workflows Working?
Are your Automated Marketing Workflows Working?
READ ARTICLE →
If you have been generating leads on your website for any amount of time, you are already aware that making the drastic leap from lead to customer can take time. Of course, that amount of time ...
Using workflows to manage your leads
Using workflows to manage your leads
READ ARTICLE →
Last blog we discussed using buyer personas to enhance your segmentation strategy and narrow in on who you want to sell to, so what's next? Now you have to manage your leads to ensure you don’t waste ...
Enhance your business' Facebook page with the
Enhance your business' Facebook page with the "Services" tab
READ ARTICLE →
There are many tools you can use on your business’ Facebook page to enhance engagement and reach. One of the cool features that many people don’t know about is the “Services” tab that gives you the ...
Lead generation tactics you should be using
Lead generation tactics you should be using
READ ARTICLE →
As a business you want to be successful and profitable, but how is that possible without leads? It’s not. Having a brand that customers can see the value in is important when looking to establish a ...
5 SEO tactics you're not using right
5 SEO tactics you're not using right
READ ARTICLE →
SEO (search engine optimization) continues to become more complex especially with multiple yearly algorithm updates from Google. In that sense, it has become a difficult strategy for businesses to ...
How to Choose a Blog Post Topic
How to Choose a Blog Post Topic
READ ARTICLE →
A well-maintained blog that is consistently used is an important part of any robust and successful SEO-strategy. 
5 tips for using video in your inbound marketing strategy
5 tips for using video in your inbound marketing strategy
READ ARTICLE →
  Scroll through your Facebook feed and most likely you’ll find a healthy balance of video and images. Land on a new website and often you’ll find a branded video on the home page. Video’s are ...
6 easy ways to win at digital marketing
6 easy ways to win at digital marketing
READ ARTICLE →
Being great at digital marketing requires planning, strategy and consistency. It’s about sharing content that drives interest in your brand and converts your audience into potential customers. We’ve ...
Use these strategies to turn your qualified sales leads into customers
Use these strategies to turn your qualified sales leads into customers
READ ARTICLE →
The reason why so many businesses are continuing to turn to inbound marketing is that the inbound marketing method delivers qualified sales leads, leads that are “warmed up” and are ready to hear ...
How to master your on-page SEO
How to master your on-page SEO
READ ARTICLE →
Building out a successful website is like a science, in fact it's the science of SEO. If you wish to improve your websites performance and increase the quality of your traffic, then there are a ...
Inbound sales: The importance of being prepared
Inbound sales: The importance of being prepared
READ ARTICLE →
Mid-way through a recent call with a prospect, I found myself stumbling. I was unsure of where I needed the call to go next and struggling to find the right words to get the conversation rolling ...
Finding Your Voice for Online Branding
Finding Your Voice for Online Branding
READ ARTICLE →
Think about brands, companies or even individuals that stick out in your mind. Chances are, part of the reason you find these things and people memorable has something to do with the way they ...
Email Marketing is Integral to Your Inbound Marketing Strategy
Email Marketing is Integral to Your Inbound Marketing Strategy
READ ARTICLE →
When you sit down to your computer every day, what do you do first? Personally, I (as well as the majority of you, I'm sure) check my email. And that is despite having constant access to my email ...
Manufacturers experience success with innovative online marketing
Manufacturers experience success with innovative online marketing
READ ARTICLE →
Have you ever wondered if your website could behave like your best-trained, perfectly groomed and punctual sales person? One that never takes a vacation, gets sick or even… sleeps? This may sound ...
But Their Marketing Looks Just Like Mine Now
But Their Marketing Looks Just Like Mine Now
READ ARTICLE →
So you've taken the initiative to commit to consistent branding, you've started a blog, developed a website that is doing great things online.... and suddenly your competitors have similar sounding ...
What Marketing Results Should Look Like
What Marketing Results Should Look Like
READ ARTICLE →
The world of marketing has been given quite the reputation. Especially the local firm marketing philosophies of the past. Words like "awareness" and "return on investment" should not be in the same ...
Developing a Marketing Plan for Success
Developing a Marketing Plan for Success
READ ARTICLE →
Without a plan there is no destination.
Blog Consistency and Creativity
Blog Consistency and Creativity
READ ARTICLE →
The world of content marketing is regularly preaching that you should blog, and not only that. They say you should be a consistent blogger. So how much blogging is enough? What is the cutoff for ...
The Fundamentals of Planning Your Marketing Strategy
The Fundamentals of Planning Your Marketing Strategy
READ ARTICLE →
This is a real Method Map used with a Hughes & Co. client Marketing should be calculated and strategic, it should never sit undocumented or analyzed. That is why at Hughes & Co. we believe in ...
Using Content to Market Your Business (without boring your reader)
Using Content to Market Your Business (without boring your reader)
READ ARTICLE →
A few weeks ago I returned from a wonderful three week European Vacation.   One of the challenges of travel is sharing special memories and experiences with family and friends without boring them (it ...
Standing Out in a Sea of Competition
Standing Out in a Sea of Competition
READ ARTICLE →
As a business owner or a marketer for a business you are often tasked with the all important job of being bigger/better/more than the competition. You want the billboard in the best part of town, or ...
What Exactly is Included in my Brand?
What Exactly is Included in my Brand?
READ ARTICLE →
The marketing world is often talking about branding projects and not giving much insight as to just what exactly is involved. Your branding is amongst the most important factors when it comes to your ...
Why Marketing is Science, Not Magic
Why Marketing is Science, Not Magic
READ ARTICLE →
When we approach a marketing project we are often given a confused look and told, "Our last marketing company did not understand our company financials." Our response is "That is probably why we are ...
Load more

Elevate the way

you do business.

Redefine your brand with Hughes&Co’s strategies, collaborative thinking, and constant reinvention. Your focus is growth. So is ours.
28 FRONT ST S, THOROLD, ONTARIO, CANADA
866-921-9298
©2022 Hughes&Co
All Rights Reserved.
28 Front St S, Thorold, ON
866 921 9298