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Instagram introduces dates on posts

Instagram introduces dates on posts

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Instagram lovers, you will now know the EXACT date that you and your friends posts were published. For years, Instagram has used "weeks" to mark the date of a post, meaning if a user really wanted to ...

Brands that are killing it on Instagram

Brands that are killing it on Instagram

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When the name of the game is engagement, Instagram rules. It's a place to capture the essence of your brand, give it personality, some style and form personal connections with your customers, and ...

Getting The Most Out Of Your LinkedIn Business Profile

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So you’ve created a LinkedIn account for your business, and you’re probably wondering, "What now?" LinkedIn for Businesses can be tricky when it comes to driving engagement and increasing your ...

Why and how businesses are using Facebook Messenger

Why and how businesses are using Facebook Messenger

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You may have noticed a number of changes to Facebook as of late. One that has stood out to me is the messenger popup that appears when you land on some brand's pages on a desktop computer.

The do’s and don’t of using hashtags

The do’s and don’t of using hashtags

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Hashtags are not a new trend, but the ability to follow specific hashtags on Instagram (the same way you follow accounts) and track hashtags on LinkedIn truly puts hashtags to good (newer) use. ...

Controlling Your Company Narrative through Storytelling on Social Media

Controlling Your Company Narrative through Storytelling on Social Media

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People are social creatures. We resonate with stories. A compelling company narrative is a great way to get people to interact with your company. Get your customers listening and engaging.

Niagara Social Media Marketing Case Study: Niagara Greek Festival

Niagara Social Media Marketing Case Study: Niagara Greek Festival

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Over the past two months Hughes & Co. has been hard at work establishing a strong online brand presence for the Niagara Greek Festival. This festival just celebrated eight years with the largest ...

Digital Marketing Trends for Fall 2020

Digital Marketing Trends for Fall 2020

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We all know that wearing white pants after Labour Day is a faux pas and animal print has made a comeback in a major way, but when it comes to trends in the digital marketing world, things aren’t ...

Handling Upset Followers on Social Media

Handling Upset Followers on Social Media

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From time to time, followers may be less than impressed with something you post or say on social media. Leading to a less than complimentary post from said follower. How do you deal with these tough ...

6 ways you should use social media for event marketing

6 ways you should use social media for event marketing

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With all the recent work we’ve done on event marketing, I figured it’s time to re-visit the importance of utilizing social media for your events. In today’s digital age, it’s almost impossible to run ...

What Facebook Business Suite can do for your small business

What Facebook Business Suite can do for your small business

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On September 17, Facebook announced its plans to improve its current Business Manager application for small businesses. Introducing Facebook Business Suite; the complete toolkit for small businesses ...

Creating content for every stage of the buyer's journey

Creating content for every stage of the buyer's journey

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The more you know about your customer, the easier it will be to serve them content that is relevant and engaging for them. We’ve all been guilty of a few impulse purchases but large purchases made by ...

H&C Inc. Stands in Solidarity with BIPOC

H&C Inc. Stands in Solidarity with BIPOC

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We stand in solidarity with the Black Community, Indigenous Community and all People of Colour who are fighting against systemic racism and oppression. While we continue to navigate life during a ...

Mother's Day Amid a Pandemic

Mother's Day Amid a Pandemic

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Mother's Day is fast approaching and the 2020 celebration is unprecedented. How do we celebrate Mom, who has undoubtedly been holding the household together, amidst a global pandemic? Beyond that, ...

Photos from a Whole New World

Photos from a Whole New World

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Two weeks ago our Media and Content Manager, Joel, headed out to Niagara Falls in the evening to capture the messages of hope and unity shared on the famous hospitality properties that overlook the ...

Small Business Marketing Starter Pack: Social

Small Business Marketing Starter Pack: Social

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It has never been easier (or more affordable) to directly connect with an audience that loves your brand. It’s the magic of social media. Social media is everyone’s personal marketing tool, but is it ...

Why your brand should be using Facebook ads to generate leads

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It’s been a decade and a half and yet Facebook remains one of the most popular websites on the internet. With over 1.49 billion members worldwide, it’s a hotspot for people to connect with friends, ...

How to make your LinkedIn successful

How to make your LinkedIn successful

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Recently we have been talking about the importance of being connected to your audience, about engaging with them and using the feedback to improve the way you serve your customers. A great place to ...

Grow your Instagram through engagement

Grow your Instagram through engagement

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We don’t have to tell you twice the impact that Instagram can have on your business. With all of its diverse features including Instagram stories, in-app shopping and call-to-action buttons, ...

Let’s start a blog! Here is the why and the how.

Let’s start a blog! Here is the why and the how.

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You can throw almost any topic into the wind and hit a blog post about it on the internet. Blogs are a wealth of knowledge for information-seekers that come right from the source - industry experts. ...

Instagram Stories: Their Role in Shaping an Effective Marketing Strategy

Instagram Stories: Their Role in Shaping an Effective Marketing Strategy

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If you’re a strategic and regular instagram user, you will already know the value of using the extremely popular photo sharing app for their stories feature. Stories are huge, within the modern ...

Why you should use LinkedIn for your business

Why you should use LinkedIn for your business

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If your business is on any kind of social media (which it most definitely should be) you know that adding another platform to your constant juggle of marketing responsibilities can be a difficult ...

The dos and don’ts of scheduling social media content

The dos and don’ts of scheduling social media content

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As marketing specialists ourselves, we know how busy your job can be when you are balancing all the responsibilities that come with marketing campaigns. Any type of preparation and automation can ...

The PESO Model - Here are the four types of media and how to use them effectively

The PESO Model - Here are the four types of media and how to use them effectively

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Your four types of media are what drive your business’s marketing initiatives. Understanding each type of media and their benefits can help you to make the most of your marketing efforts. The right ...

Creating a long term content plan

Creating a long term content plan

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A long-term plan is a roadmap for your content. By being consistent with your plan, you are giving yourself the best chance at achieving ROI from your content efforts.

See ya later likes - Instagram

See ya later likes - Instagram

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Instagram has eliminated the highly coveted like count on the bottom of each user post; or, Instagram has done this in Canada, as a test. If you are outside of the Canadian market, you probably ...

The Great Debate: Google AdWords or Facebook Ads?

The Great Debate: Google AdWords or Facebook Ads?

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With Google leading the Search Engine race with over 40,000 searches per second, and Facebook showing the social network arena who's the boss with 1.13 billion daily active users, Google AdWords and ...

Make Your Brand Insta-famous

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Brand awareness and increased sales are most businesses objectives. With consumers constantly moving to digital media as their preferred form of uncovering information, your company should be ...

Why we love using video content on Facebook

Why we love using video content on Facebook

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As a business, it's very difficult to get great organic reach on Facebook. This is because the Facebook algothrim famously favours family and friends, not brands.

How do you make sure the content you’re sharing on Facebook is seen?

How do you make sure the content you’re sharing on Facebook is seen?

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Facebook feels like the ultimate social site to share your brand’s information, but the reality is, the reach of your posts are dictated by an algorithm that favours content from friends, family and ...

Using live video to market your event

Using live video to market your event

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Video marketing continues to be a top priority for anyone looking to enhance their marketing strategy. Video has become a proven marketing tool as brands and events continue to utilize it to add a ...

Facebook advertising facts you probably didn't know about

Facebook advertising facts you probably didn't know about

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Facebook Ads are a mainstay for many businesses marketing strategies and will only continue to be more important in 2017 as traditional ad dollars switchover to digital marketing dollars. Facebook ...

The big social media happenings of 2016

The big social media happenings of 2016

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It’s no secret that social media is a huge part of any business’ marketing strategy, and it’s not going to be changing anytime soon. Digital marketing dollars have been expected to pass traditional ...

A generational breakdown of social media platforms

A generational breakdown of social media platforms

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With 2.3 billion active social media users in the world and a whopping 8.3 billion advertising dollars earned by social networks last year, all signs point to social media as a leading channel for ...

3 reasons you should implement Google+ in your 2017 strategy

3 reasons you should implement Google+ in your 2017 strategy

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When you think of Google+ you probably know it as the social media extension of Google that nobody uses (compared to Facebook, Twitter, and Instagram, at least). Google+ continues to update its ...

Having an effective social media strategy for the holidays

Having an effective social media strategy for the holidays

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The holidays are a big time when it comes to social media and is a great time to get your brand on the top of people’s minds. Your sales will most likely see a small bump come this time of year, ...

Prepping your social media strategy for 2017

Prepping your social media strategy for 2017

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The days are getting shorter, and the Christmas decorations are popping up all over the place, which means a new calendar year is coming in hot. Marketers continue to utilize social media in 2016 ...

Avoiding wasted content when posting on social media

Avoiding wasted content when posting on social media

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Topic generation, research and developing supporting arguments, writing and designing materials and optimizating your content with keywords are all a part of the long process of content creation. ...

Another day, another digital tool released for your business

Another day, another digital tool released for your business

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Facebook has taken another step into the global enterprise world with its new communications tool called Workplace. The platform is ad-free and is available only to businesses, nonprofits, and other ...

Build a global brand with Facebook

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Facebook is continually opening the doors of opportunity for businesses all around the world. Technology is constantly affecting our daily lives, and as mobile continues to take over users’ browsing ...

State of Inbound 2016: Consumer's impact on your social strategy

State of Inbound 2016: Consumer's impact on your social strategy

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The social cat has finally found its way out of the bag and has a lot of information to share about your strategy. The State of Inbound is an annual report released by HubSpot that evaluates the ...

Using an editorial calendar for your social posting

Using an editorial calendar for your social posting

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When it comes to marketing, there’s no denying the importance of utilizing social media to reach your audience. Any business strategy today should involve a heavy dose of social marketing. Although ...

Getting more out of your social media audience

Getting more out of your social media audience

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Keeping your audience engaged on social media is a difficult task with all the content being pumped out by brands on a daily basis that you’re constantly competing with. You want to lead those ...

Creating Facebook ads that actually work

Creating Facebook ads that actually work

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When it comes to marketing your business, you’ve probably already recognized the potential to reach your target audience by utilizing Facebook ads. With most, if not all, of your potential customers ...

Improving your businesses Instagram game with

Improving your businesses Instagram game with "Stories"

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Move over Snapchat, Instagram wants a piece of your user’s content. By introducing the new Instagram Stories, Instagram is encouraging users to share more content on the platform but with a twist. ...

What Facebook's Algorithm Changes Mean For Your Business

What Facebook's Algorithm Changes Mean For Your Business

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With Facebook being by far the biggest social media channel, it’s no wonder publishers of all sizes are constantly putting out content to show up on the newsfeeds of the 665 million active users each ...

How hashtags can improve your social media presence

How hashtags can improve your social media presence

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Hashtags are a simple way to turn a word or group of words into a keyword in your social media post. Whatever you choose to hashtag is indexed by the social network and is searchable by other users. ...

Using the social in social media to attract customers

Using the social in social media to attract customers

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In today’s digital world brands must adopt a marketing strategy that can successfully attract customers through complex online channels. Customers nowadays are taking to social media to interact with ...

Strategies to further your organic reach on Facebook

Strategies to further your organic reach on Facebook

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The Anatomy of a Sales Ready Facebook Page

The Anatomy of a Sales Ready Facebook Page

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Is it possible to turn your Facebook page into a lead generation, sales winning digital tool? Of course it is. With over 1 billion active users on Facebook, it may be one of the smartest platforms ...

Facebook "Reactions" are changing the "Like" button game

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No longer will you only have the option of hitting the Like button on a Facebook post, as the social media giant has just rolled out five alternatives to the traditional tool. The new emoji based ...

Not on Google+? Your Social Media Strategy is Incomplete

Not on Google+? Your Social Media Strategy is Incomplete

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Google+ is still seen as the new kid on the block. Launched in 2011, Google+ got into the social media game significantly later than platforms like Facebook, LinkedIn and Twitter. Many businesses ...

5 Quick Tips for Using Hashtags on Marketing Campaigns

5 Quick Tips for Using Hashtags on Marketing Campaigns

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Ah, the hashtag. Never has such a powerful tool so regularly been a punchline. The use of hashtags on social media has made it a target for derision as social media itself becomes ubiquitous in our ...

7 ways to improve your Twitter campaigns

7 ways to improve your Twitter campaigns

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Twitter is a great social media platform to use to grow your brand. It’s interactive, informative and fast moving. Twitter is also easy, but it isn’t necessarily easy to craft successful tweets that ...

How to choose the right social media platform for your digital strategy

How to choose the right social media platform for your digital strategy

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With all of the social media platforms available to businesses, where to market can feel like an uphill battle. It can feel stretching to include every single social media site in your digital ...

Facebook introduces

Facebook introduces "Fundraisers" a new tool for non-profits

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It’s a great day for non-profits, as the ability to use Facebook as a fundraising platform is about to become a reality. Today, Facebook announced the introduction of “Fundraisers,” their soon-to-be ...

Twitter introduces likes, replaces the favourites star with a heart

Twitter introduces likes, replaces the favourites star with a heart

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Twitter has changed one of the fundamentals of their user experience. Yesterday marked a new era where users will now be clicking a heart to like a tweet instead of clicking a star to favourite a ...

Creative ways to connect your marketing to a season or a holiday

Creative ways to connect your marketing to a season or a holiday

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It’s mid-October, Thanksgiving has already passed for Canadians, but it looms for Americans, so too does Halloween and not long after that Christmas. It’s a time of year where holidays are abundant ...

How these brands ran successful Instagram campaigns

How these brands ran successful Instagram campaigns

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Not too long ago, we looked at brands that are killing it on Instagram and we came up with a pretty sweet list of brands that top the ratings in our books for customer engagement. We love Instagram ...

Why Pinterest is great for business

Why Pinterest is great for business

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Last week Pinterest reached 100 million users, the addiction is real! The pin board, social media giant, has become the go to place for people planning future purchases. With 70% of it’s 100 million ...

Facebook adding a dislike button

Facebook adding a dislike button

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Following years of requests, the day has finally come: Facebook is releasing a dislike button. Yesterday in a Facebook town hall, a streamed question and answer session with the Facebook brass, Mark ...

Rethinking Facebook & Twitter as lead generation tools

Rethinking Facebook & Twitter as lead generation tools

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There’s no denying that social media has changed the online world. Most of us have a personal profile on at least one network, whether it’s Facebook, Twitter or Instagram. Most of us also use ...

Focus on Engagement not “Likes” for Facebook Inbound Strategy

Focus on Engagement not “Likes” for Facebook Inbound Strategy

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As the largest social media network, Facebook is a necessary part of any brand’s inbound marketing strategy. Facebook is built for sharing and it’s most often used tool is the “like” button. However, ...

Facebook Goes Inbound

Facebook Goes Inbound

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The largest social network in the world has added an inbound component to every business page... believing us now when we tell you that this is marketing 2.0? A call to action has been integrated ...

Like-Gating on Facebook Expires Tomorrow

Like-Gating on Facebook Expires Tomorrow

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How have you been generating Likes on your Facebook Page? In the past, Like-gating has been a favourite strategy, but a few months ago, Facebook announced that Page administrator have until November ...

Social Good through Social Media Marketing and Engagement

Social Good through Social Media Marketing and Engagement

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In our last conversation about how non-profits can benefit through the use of social media, we concentrated on the 'Why.' Now that you've been convinced to step up on your social media soapbox, let's ...

A simple guide to Pinterest and Business

A simple guide to Pinterest and Business

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ESTIMATED READING TIME: 4 MINUTE The youngest social media network is rapidly on the rise. Pinterest was launched in March of 2010, and in such a short time, Pinterest has over 70 million users to ...

Why Social Media Wasn't Enough for Hughes & Co.

Why Social Media Wasn't Enough for Hughes & Co.

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A letter of apology of sorts.

Intro to Social Media Marketing: The Basics

Intro to Social Media Marketing: The Basics

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When Hughes & Co. started we were a focused social media strategy firm, and we decided to get more aggressive with our marketing to earn more for our clients. That being said, we still employ ...

Breaking Down Negative Social Media Myths

Breaking Down Negative Social Media Myths

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Sometimes it seems that Social Media has a bad reputation. Amidst all of the misuse, which tends to get a bit more publicity (hello political scandals) it is important to shine a light on the Social ...

Superbowl Social Media Round-Up

Superbowl Social Media Round-Up

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When a large sporting event hits the tube it is inevitable that social media reacts and gets interesting for the evening. So we thought a snapshot of Superbowl social media was in order. Here is the ...

Interacting on Twitter for Business

Interacting on Twitter for Business

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Let’s face it, Twitter is taking over when it comes to social media, but if you’re new to this form of conversation in 280 characters or less, it can get a bit overwhelming. To get you pumped for ...

The Facebook Addiction | Are you a victim (too)?

The Facebook Addiction | Are you a victim (too)?

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Every couple of hours I am lured into the Facebook universe, updating my status and scrolling through the news feed and ‘liking’ five or ten items, marking my presence, like a pup. If I forget to ...

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