Last week we talked about how to effectively utilize social media platforms your company owns pre, during and post trade show in order to increase your following and engage your current followers. This week we will take a look at how adding landing pages into your marketing strategy can potentially help your company discover potential prospects at various trade shows you attend.
WHY LANDING PAGES?
Landing pages are an important part of inbound marketing that companies should be taking advantage of. By creating effective landing pages, companies have the ability to gather detailed information about those individuals who visit their website. If one of your company's main marketing goals is to convert prospects who visit your website into leads, perhaps you should consider creating a dedicated landing page (if you have not done so already!).
So, how can landing pages help your company generate prospects at a trade show and how are you able to turn those prospects into leads?
CREATE A DEDICATED LANDING PAGE
If your company will be exhibiting at any upcoming trade shows, perhaps it is time you invest in creating a dedicated landing page. By creating a dedicated landing page, it will not only allow you to gather customer information, but it will also allow you to monitor the success of your presence from being at the trade show.
By utilizing this form of digital marketing at any upcoming trade show your company will be exhibiting at, you will have the opportunity to gather detailed information about potential prospects.
PRE-TRADE SHOW
Prior to the trade show, develop a landing page that is specific to the upcoming trade show. This will allow your company the ability to know which prospects come directly from the trade show, as well as, monitor the success of your trades show presence.
When people visit your booth, provide them with the link to the specific landing page, or better yet, have them visit the landing page while at your booth. By having a tablet or laptop set up, you have the opportunity to entice those individuals who are at your booth to take a moment and visit your landing page right on the spot (this way you know that your prospects won’t forget to visit your landing page once they leave your booth).
NURTURING PROSPECTS INTO LEADS
Once the trade show is complete, have your sales team (or an individual from your company, if you don’t have a dedicated sales team) follow up with attendees who visited your landing page. Having your team nurture those leads over the finish line, may not only create sales for your company but will also create lasting customer relationships!
MONITORING SUCCESS
Return on investment (ROI) is an important key element for most businesses. Trade shows can be costly, so make sure you are receiving the best bang for your buck! By having a dedicated landing page for each trade show your company attends, you are able to monitor and analyze whether you generated any prospects or leads from each show.
By taking this extra step, your company can determine which trade shows are valuable to attend and which you may decide not to exhibit at the following year. Our marketers can analysis your success at previous trade shows and plan effective marketing strategies to that'll giving a bigger bang for your buck at the trade shows you love. Let's get started with a free consultation with the experts.