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BFCM Checklist: Use Your Data to Your Advantage

The holiday season is quickly approaching. It is important to minimize discrepancies in your campaign that could put off your customers from interacting with your brand. BFCM is one of the biggest opportunities for businesses to gain a competitive advantage in the market, so you want to make sure you’re doing it right. 

The more you understand your customers, the more you control your next business decision. Optimize data from previous BFCM events to anticipate customer purchasing habits, how customers interact with your store, and what channels work best for your business during this time. By optimizing data, you can explore areas of opportunity to sell more, and can improve the customer journey for an unforgettable shopping experience.

As customer shopping preferences and behaviours are always changing, it is important to optimize real-time data in addition to BFCM data. Trends are always shifting, especially since the start of the pandemic, so leverage real-time shopper behaviour data to determine which of your products are trending and to analyze discrepancies in the checkout process.

Understanding your customers will help make the most of your investment and result in the highest returns. Customer analytics help you understand how your customers react to different marketing tactics to improve your products and services. Analyzing customer analytics will help you make the shopping experience smoother and more memorable for your customers, resulting in a higher return rate. 

Is your business struggling in sales? Is a product not connecting with customers like you thought it would? Analyzing consumer behaviour and communications is an important step to survey these discrepancies and to make informed decisions on what to do next. Tackling these inconsistencies will allow you to determine what your customer preferences are and to leverage this in your BFCM campaign.

The digital age has increased customer connectivity amongst social media platforms. Ensure that your business is accessible through desktop, mobile and social media platforms. Analyze and anticipate the devices your shoppers are likely to use and ensure you cater to these different shoppers. BFCM can be a stressful experience for shoppers, so make sure that your eCommerce store functions smoothly for optimal shopping experience for your customers.

In need of additional strategies for your business to make the most of this upcoming Black Friday/ Cyber Monday weekend? H&C Inc. is here to help. Contact us today!


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