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It’s time to stop being afraid of video marketing

Video is intimidating, I get it. 

We’re used to these beautifully polished, image rich, scripted commercials, shows and movies; how can your business recreate that without a huge investment?  Video has evolved along with social media and perfection is no longer a rigid standard for generating views and interest. Instead, creativity, passion and a hook stand as the new consumption drivers.  

On the other side of concerns about video quality is the actual fear of being on camera and putting yourself out there and accepting that you might be judged. The thing is: a brand that is real (that is, that proudly displays its unique character), is a brand that is naturally trusted.

You need to get over your fear of video if for no other reason than by the end of 2017 video will account for 74% of all web traffic. Are you willing to let your business to miss out?

YOUR VIBE ATTRACTS YOUR TRIBE

One of the pillars of the inbound marketing methodology is that a brand should be real and authentic. There’s no more hiding behind a logo or corporate speak. Being personable builds trust and interest, which helps drive potential customers' decision to buy your products or use your services.

Video is your opportunity to instantly turn strangers into potential leads, by presenting your brand and perhaps your staff in an authentic way.

Not to mention, faces are powerful and leading researchers have proven that images or visuals of people are "bait for online engagement."  

HOW TO GET STARTED WITH VIDEO MARKETING

There are many types of video that your brand may choose to make and the internet is a fan of every type of video. We work with brands who choose to have their videos professionally filmed for sales, instructional and company introduction purposes. We also work with brands who use the tools of social media to film their own video marketing pieces.

Professional Video

If you’re leaning towards creating professionally filmed videos, we recommend that you lean on your marketing team for recommendations and at the very least do your research by watching the videos filmed by your prospective video team! There's a reason we trust the experts, not only do they have an enormous amount of creativity, but they understand scripting and are great at finding the value of a product, service or business. 

Social Video

If you’re ready to jump into social video marketing, we believe it is all about experimenting since you have many, many options to choose between. You can film, edit and post your own videos or you can use social tools like boomerang, SnapChat, Facebook Live or Instagram. On top of that, you have many styles to choose between such a releasing snippets of life inside your brand (SnapChat and Instagram are great for this).

You will learn quickly what your audience responds to and when they do respond lean into that. 

STATS IN FAVOUR OF VIDEO MARKETING

If you're still unsure about using video, you need to read these stats:
(Stats are from HubSpot’s annual list of marketing stats, click here to check out the full report)

  • 4X as many customers would rather watch a video about a product than read about it.
  • 100 million hours of video are watched every day on Facebook
  • 55% of people consume video content thoroughly
  • 65% of viewers watch over 3/4 of a video
  • Marketers who use video grow revenue 49% faster than non-video users
  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI
  • Visual content is 40X more likely to get shared on social media than other types of content 

 

Ready for your brand to make an impact with video? Get in touch with our team, we're here for your Niagara or Toronto video marketing needs. 

Alex Blackadder

AUTHOR: Alex Blackadder

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