Digital marketing relies on quality content, content that stimulates community engagement and eventually leads to online growth for your brand. While text is a huge part of the equation, the other must-have half is visual content.
Think of what resonates with you on the web. A poignant photo, a colourful infographic or perhaps a laugh inducing GIF? Marketers use visuals because they are persuasive and because most people connect and learn visually.
When you include these four visual content pieces in your digital marketing campaign it will boost in both quality and production.
The Image
Images are the perfect “content breaker,” think of when you are reading large blocks of texts, an image is a welcome break that can help illustrate your point further.
Images are also the most shared and liked pieces of content on social media. They are one of the most important aspects of your social media strategy. To get the most out of your visual content, focus on images that are compelling and relevant to your content and
The Video
Whether it’s a how-to, an explainer, a testimonial or a demonstration, a video is the perfect type of content to illustrate the solutions your product can offer to customers. Videos are the perfect visual content to produce increased conversion and a boost in referral links. In fact, statistics show that the video play button has become the most compelling call-to-action online.
The Infographic
Quick, visual highly shareable and informative, infographics first blew up on the internet around 2012. The infographic has become the perfect piece of visual content for the short attention generation.
A great infographic will illustrate and explain a concept to potential customers, throw in great colouring, content and illustration and you’ll have a highly shareable element in your marketing strategy.
The Screenshot
Where a infographic can function to supply stats and how-to’s, the screen shots lets you delve deeper and show real word ways in which your product or service can function. Screenshots boost your credibility and help to support the information provided in your content.
You can also pinpoint certain parts of your screenshot by writing or drawing over the image. Or you can take a screenshot of a testimonial to drive home the real world functionality of your product.
There are many websites that can help you to create stunning visual content, one of our favourites here at Hughes & Co. is Canva, HubSpot also has a library of great social media templates that you can check out and utilize. Learn more about how you can use visual content to boost your digital marketing campaign by connecting with the specialists at Hughes & Co.