Why goal setting matters

Revenue goal setting is an integral element of the Hughes & Co. process and the process for any inbound marketing company. How do you know that social media marketing is working if you haven't defined exactly what you consider success. Is blogging giving you return on investment? You won't know until you have decided what that success looks like.

How the goals work

The inbound marketing methodology gets leads for business through well crafted web presence and offers that genuinely educate the consumer and enhance their web experience (without our help). So the goals are directly related to business. Here is an example of how this shakes down:

Client: Deck Builder
Revenue Goal: 20% increase in annual revenue
2012 Revenue: $1 400 000
Revenue Required to Meet Goal: $280,000
Average Cost Per Deck: $4000
Number of Decks to Meet Goal: 70
Average Close Rate of Leads (Currently): 70%
Number of Qualified Leads per Month: 10
Average Conversion Rate of Website: 1-3%
Traffic Required per Month: 500 unique visitors

That is the basic outline of the equation, there is a lot more that goes into making the website work and making those numbers happen (the truth is that it is more numbers). But that approach should be common place with a firm that promises a website that will build your business.

You should have a road map and you should have the choice to follow through and make something happen. Or you hire a firm that knows how to make something happen. Some firms like to take over and help your company grow with their team hands-on, other firms will directly oversee your team and step in when necessary. You have to decide what kind of team you are hoping to work with and how much time you have to dedicate.

You can read about the kind of content that will generate success here and here, and about the Inbound Marketing methodology here. If you're ready to apply inbound marketing science that makes your lead generation feel like magic, reach out today for a free consultation.