Amidst all of the noise that has come with the year 2020, it can be difficult for your business to stand apart from its competitors. The unsettled economic climate, paired with a major shift in consumer behaviour, has made it particularly stressful for small businesses who are looking to cut through the noise to meet sales targets. The majority of small businesses have had to reinvent the way they do business, or jump ship to accommodate the wake of the pandemic.At H&C Inc. we believe that strategic planning and return on investment are inextricably linked. Whether your small business is struggling, growing, or thriving - you deserve a creative, cohesive and methodical marketing strategy.
LEVERAGE YOUR BEST MARKETING CHANNELS
Crafting an exciting social media campaign is only half the battle; get the word out with an innovative approach to Pay Per Click (PPC) advertising.
Over the last five years, the overall cost to obtain new customers has increased by over 50%; PPC provides a cost-effective solution to customer acquisition, through detailed targeting of your new and existing audiences. Your team will drive conversions by simply letting your prospects engage with your ads, right on their favourite social media networks!
Whether you are leveraging social media to get in front of your customers or beating the odds of organic search with Google Ads, your customers will be able to easily engage with your business.
get in front of THE RIGHT people
Your business likely has a few different target audiences - and that’s okay! With multiple audiences, you want to ensure that you have your bases covered when it comes to creating a custom approach to your marketing promotions.
A great way to ensure that you are catering to your audiences through the correct lens is by creating Buyer Personas. This exercise will allow you to answer questions such as:
- How old are my customers?
- What are their goals and needs?
- What social media channels do my customers use?
- What is their household income?
- Why do they need my product or service?
Buyer Personas can also help you choose the perfect medium for your promotions.
H&C Inc. Pro Tip: Like any great marketing strategy, diversification starts with incredible content. Don’t forget to customize your messaging to appeal to the audience that you’re trying to reach.
INTRODUCE MARKETING AUTOMATION
In a world where questions can be answered at your fingertips in a matter of seconds, automated marketing is everything. There are several marketing automation resources available for your small business, including automatic email campaigns and replies, social media posts, blogs, ad campaigns - the list goes on!
Create an unmatched sense of consistency, organization and dependency for your customers, by planning your interactions ahead of time. This allows you to maintain control while you inbound requests from existing customers and efficiently establish relationships with new leads. Remember, even your automated marketing should be truly authentic - as if it were an in-person discussion. Keep the content consistent, personalized and on brand!
H&C Inc. Pro Tip: Aren’t sure where to find the right software? Ask us about our favourite solution: Hubspot!
If your business is in need of a next-level diversification strategy, the experts at H&C Inc. are here for you. Our team is fully equipped to help your company navigate through your marketing strategy, while letting the results speak for themselves! Get in touch with us today to further elevate your marketing strategies and grow your business.