Being great at digital marketing requires planning, strategy and consistency. It’s about sharing content that drives interest in your brand and converts your audience into potential customers.
We’ve pulled together a list of 6 easy ways brands win at digital marketing, that you too can implement into to your digital strategy.
1. Be social
Define your brand's presence on social media by providing great content; think engaging, shareable content. You’ll need to do your research to when choosing which social media platforms to post through. Your goal is to be where your audience, we can help you figure that out here. Once you’ve established your presence, be consistent, be creative, be engaged and have fun.
Don’t be afraid of paid advertising campaigns, it’s becoming harder and harder to expand your reach on platforms like Facebook without it. The good thing is that the targeting capabilities through these ad programs are becoming more and more attractive.
2. Arm your content with targeted SEO
SEO helps search engines like Google find your content, it tells the search engine exactly what kind of information is provided on your web pages. You need SEO in order to be found through search but, you also need it to stand out and achieve top placement in search results. We’ve created a great eBook to help you increase your website's awareness through SEO, check out 10 Quick SEO Tips here.
3. Be creative
The brands that win at digital marketing are those that think outside the box and see marketing opportunities where their competitors don’t. It all comes down to useful creativity. Creativity starts in your strategy and extends to every piece of your digital marketing puzzle, from images to content.
4. Be resourceful
Provide your audience of potential customers with your expertise on the topics you specialize in. Provide information, answer questions, do a customer's research for them and present it in your content offerings. In doing so, you can position yourself and your business as thought leaders of your industry.
5. Deliver a great online experience
Consumers do their research online, it’s a fact now more than ever. Their first impression of your business is your website. That is why your website has to deliver a great online experience. A great online experience means that you have the right content with easy navigation and great visuals.
6. Have personality
Personality and authenticity present a way for your brand to break down a corporate presence to be more conversational and direct with your audience. Social media, in general, is a more casual channel and a little infusion of personality in your posts can go a long way.
Ready to develop a comprehensive digital marketing strategy for 2016? Try a free assessment with Hughes & Co. digital marketing agency. We'd love to not only show you your growth potential but, we'd love to work with you to make that potential a reality.