One of our favourite kinds of projects is bringing a company back to life with growth-driven branding across all assets of a company’s marketing. Your branding is how the world sees you. It tells your company’s story, communicates your mission and values, and (ideally) grabs your audience’s attention . This aspect of your company is critical to your business success; it is vital to think strategically when considering giving your company a fresh, new look and feel. If you’re thinking about rebranding, here are five questions to ask yourself.
Is your current branding outdated?
Keeping up with the current market trends can seem like a never ending struggle as your industry constantly evolves. But if your branding is old and no longer feels relevant, it’s going to send the wrong message to potential leads. Show your customers that you can keep up with the times and that you’re up-to-date with the latest industry practices with transcends the limits of time. If you’re old look is no longer working, connect with a marketing agency that can transform your business with a timeless new logo and website that will reassure your clients that you’re at the top of your game.
Is your message clear and easy from your current branding?
So many aspects of your branding influences your public identity, from your logo design to your colour choice (and even the combination of these things) tells your story. Every element plays a role in establishing how people will feel about you. Consumers will look at you website for less than two minutes on average so you need branding that will communicate what your company is all about and that will instill trust in your leads in a matter of seconds. For a more in-depth look, check out this article about the psychology of colours.
Has your target audience changed?
We preach this all the time but we will say it again for the people in the back, your marketing should target your unique audience. It’s better to have 100 highly-engaged followers than 1000 completely unengaged followers. Updating your branding to connect with a new audience is what turns marketing observers into warm leads and warm leads into customers. It doesn’t matter if you’re breaking into new markets or entirely switching your target audience based on industry research, if your current branding isn’t working for your audience, it isn’t going to work for you either. Get to know your brand by truly understanding your company’s target audience.
Can your current branding be differentiated from your competition?
When your competitors branded their business, they chose the style that worked for them. That style won’t necessarily work for you, especially if your competitors are already rocking it. Make sure that brand stands out from the crowd with a look and feel that is unique to you. To achieve this, you need to be in tune with current trends in your industry. Marketing agencies are experts at high-capacity competitive research and analysis to give you a leading edge as your start your unique rebranding journey.
Is your branding memorable?
Make sure your brand is memorable for the right reasons. Leave the negative connotations of your previous branding style behind and demonstrate your business’s growth and development with a great new look. In order to make your branding memorable, you must hold true to the other factors that will make your rebrand a success. Your memorable new branding will stand out from your competitors, will stand the test of time, will appeal to your target audience and it visually state what makes your brand mission unique.
If your current branding isn’t up to par, we are confident you are losing valuable opportunities for your business. Stop scaring customers away from an untrustworthy brand aesthetic and trust the branding professionals H&C Inc. to give your business a cutting-edge new look. Your brand is about more than just style, it’s about blending together the key elements of branding with your company’s values to create a one-of-a-kind identity you’ll be proud to stand behind. Start your rebranding journey with a free, no-obligation consultation.
AUTHOR: Abbey Hills