Services

STRATEGY

We believe that strategic planning and
return on investment are inextricably linked.

INBOUND MARKETING

We believe in a four stage marketing process to take your website from showpiece to lead generation tool. Our focus is high volume lead conversion of qualified prospects. We do that by implementing better sales enablement, powered by lead intelligence and close the loop with nurturing programs that shorten your sales cycles and drive up your revenue.

BUYER PERSONAS

To make your marketing stick, it is important to know who you are talking to. We do the research, conduct the interviews and compile the data to create valuable marketing documents that tell you how to talk to your customers, when to engage them and how to support them post-sale. It can be transformative.

 

 

SEARCH ENGINE OPTIMIZATION

To make money using your website, be it through lead conversion or e-commerce, you have to be found. We take underperforming websites and transform them into high traffic hubs for qualified buyers. Pair this with an inbound marketing retainer or lead conversion strategy to up-level your business.

 

CONVERSION AND NurTURE CAMPAIGNS

Getting high value conversions on your website is a science, turning those converted leads into sales opportunities is also a controllable marketing result. Our team will audit your efforts and take your site from a low value business development tool to your primary driver of new business.

Marketing planning

Annual marketing planning with actionable steps to meet firm SMART goals with objective checkpoints monthly and quarterly. Our marketing plans also detail how to measure the success of your marketing efforts and editorial calendars to keep your content calendar on rhythm, year round.

CONTENT MArkETING

Use the H&C content team to supercharge your content marketing efforts. Our content team is comprised exclusively of writers and SEO strategists, designed to support our clients and accounts team with reliable, strategic and well-researched content that is meaningful and results-oriented. We believe in high quality publishing over high frequency publishing, ask us for samples of work and results.

 

pay per click and social ads

It is no secret that in the crowded digital marketplace it is often necessary to pay to play. Use our dedicated PPC team to capture low cost and high impact digital advertising efforts that get you qualified traffic that is likely to convert. We charge competitive scalable rates that keep our clients in the know and growing.

Marketing audits

Whether your marketing automation software deployment is clunky, your website content isn't working or your site is slipping down the search engine instead of its intended climb, our strategy team is skilled at quickly sourcing issues and delivering solutions. Get in touch to speak with a team lead on how your digital issues may find quick solutions.

INQUIRE ABOUT STRATEGY SERVICES
DESIGN AND DEVELOPMENT

OUR PHILOSOPHY IS TO MATCH BEAUTIFUL DESIGN WITH
THOUGHTFUL RESEARCH AND TECHNICALLY PERFECT EXECUTION.

BRANDING

Development of a brand identity can span from small scale logo, font and colour guidelines, to full scale corporate identity. We love to work on it all. Our design team will walk you through branding exercises, conduct industry and competitive research, and work with you to competitively position your business in the marketplace. 

WEBSITE BUILD

From concept to product, we take a client vision and turn it into a user-facing masterpiece with an easily managed back-end. Your site should meet your vision but also the needs of your customers. Our research reveals opportunities that we combine with best practices to deliver beautiful websites that perform.

LANDING PAGES

We will work within your existing brand guidelines to produce high conversion landing pages for your business. These pages are often used for PPC campaigns, social media campaigns, and event specific campaigns. The result of a properly built landing page can be the difference between your website earning or just looking pretty.

CUSTOM APPLICATIONS

Our development team can make your wildest digital dreams a reality. From large scale custom ordering applications to data-sharing centres to feed your multiple dissemination points, we've got it covered. Inquire for us to walk you through some of the work we've completed for our enterprise clients.

INQUIRE ABOUT DESIGN & DEVELOPMENT SERVICES

Client Lovin’

“My expectations have been exceeded a thousand fold. The team immediately embraced my project and have gone out of their way to ensure its success. This team is professional, skilled creative, knowledgable and exceptionally helpful.”
 

Shauna Arnott

Founder, Haste & Hustle
While many companies are familiar with Hubspot, H&C truly live and breathe it. As a bonus, they’re also super-nice and easy to work with. We strongly consider Hughes & Co. to be valuable partners of LIFT.
 

Stephanie Clarke

Senior Account Manager, Get LIFT Agency
"I’m so happy with Hughes & Co. Thank you to the entire team! We have noticed a huge difference since we began working with Hughes & Co. and it is so valuable to us."
 

Patti Moore

Iron Will Raw Dog Food

Dig it? Let’s work together.

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