Websites are a company's main focal point, a hub for providing information about your organization and services, and a place to differentiate yourselves from competitors. From time to time, websites can become filled with text and images, causing them to be unappealing and boring. Ultimately, your visitors will lose interest and leave your site.
MAKE YOUR WEBSITE INTERACTIVE AND ENGAGING
Each company will vary, as per industry standards. You may not be the same type of business as your neighbour. The interactive content your company may be able to incorporate, others may not be able to. This means that you will need to decide what style of interactive content best aligns with the products or services your company has to offer.
4 Trending Interactive Features
You'll want to align as possible with what is modern and on trend for websites, so you don't risk looking outdated. There are four trending interactive features that companies are incorporating on their websites.
- Assessments: through a series of questions, consumers are bucketed into one of the multiple categories
- Calculators: answer options are plugged into a back end set of calculations, that provides a unique numeric results
- Trivia: a fun and engaging series of right and wrong answers with a scored output
- Polls/Surveys: a simple method of gathering feedback, opinions or valuable insight from users - usually in questionnaire format.
Benefits of Interactive Content
When a consumer visits your website you should always try to determine whether or not they are a valuable prospect. By incorporating interactive content on your website, it can allow you to gather additional information about those individuals that are visiting your pages, as well as filter out those who may be ideal prospects.
Consumers don't tend to spend time completing assessments, doing trivia or answering polls for fun. They tend to be searching for information and by taking this extra step it shows that those individuals are interested in a feature your company has to offer.
Once those prospects are identified, they can be followed up with. The ideal result is nurturing those prospects you uncover over the finish line. Creating sales, building long lasting customer relationships and increasing customer engagement! If you’re unsure how to incorporate interactive content on your website, get in touch with our team at Hughes & Co.