Trade shows have been in existence for decades, dating back to medieval times when markets were the hub for trading and socializing. In today's day and age, trade shows allow businesses to showcase their latest products or services while gaining market share. With technology constantly evolving, how can your business engage your current following and attract new business at trade shows? Simple, take advantage of your company's various social media accounts.
First off, your company should be consistently using social media channels that you own on a daily basis in order to increasingly build brand awareness and engage your followers. Here are some simple, yet beneficial tips on how to increase your activity on each social media platforms leading up to a trade show.
Before the trade show occurs follow any social media accounts that the trade show may have. By following these accounts you can stay informed with any updates the event organizers may post. Next, find out the official hashtags being used. Make sure to use the official trade show hashtag in any relevant post you share. These preliminary steps will not only keep you informed about the event but may also gain you additional followers.
DURING THE TRADE SHOW
In the coming weeks leading up to the trade show, let your followers know where you’ll be exhibiting and let them know often. It never hurts to spread the word by informing your followers about your presence at any upcoming trade show.
During the trade show, make sure to check in and share updates from the trade show floor. This will allow your followers who are present at the trade show, know that you’re there (and remember to use the official hashtag in your posts!).
While you're engaging in conversation with trade show attendees, remind them to follow your various social media accounts. It’s a quick and simple way to increase your following, while simultaneously building your overall company's brand awareness.
After the trade show is complete remember, it never hurts to thank those who had attended. Also, remember once the show is complete to share posts from the successful trade show! This will keep the momentum from the show fresh in the mind of those that attended.
In today's technologically advanced society, there are nearly 1.65 billion active social mobile accounts globally. By taking advantage of this simple and engaging form of digital marketing, it will not only increase your company's following but may help to uncover prospects who can be nurtured into leads. Let us take care of the lead capturing while you do what you do best - trade shows. Contact us today to start your trade show social media campaigns!