In the previous weeks, we talked about how social media and landing pages can help your company pre, during and post trade shows! This week, we’re going to explain how your company can implement lead driving email marketing campaigns as the final digital tactic for any upcoming trade show your company may be exhibiting at.
EMAIL MARKETING
Does your company use email as part of its marketing mix? If your company does not use email as part of their marketing mix, it is time to start.
Consider launching lead driving email marketing campaigns surrounding any trade show presence your company may have. Emails are an effective way of keeping your consumers up to date with the latest company news, updates, and promotions.
GENERATING & BUILDING A LARGER EMAIL LIST
Don’t have an email database, or want to increase your company's email database? During every trade show your company attends consider having an email sign up at your exhibit. This allows trade show attendees who are interested in your company to add themselves to your email list.
Remember, let everyone who visits your booth know the benefits of signing up for your email list, which could include company news, updates or promotions.
FOLLOW UPS ARE KEY
After the trade show, it is important to send a follow-up email. Make sure to send a follow-up email to all those prospects who had visited your booth and who have recently signed up for your company's email list.You have the opportunity to convert prospects from the trade show into leads, which can eventually convert into sales!
Also, don't forget about those who were not able to attend the trade show. Try creating a “Sorry we missed you” email campaign for anyone who was unable to make it to the show. Entice them to reach out and take this opportunity to inform them of where you’ll be next.
Email marketing is a cost effective and simple tool that every company should be taking advantage of. With consumers constantly moving towards digital media, it’s important that your company takes full advantage of email as part of their digital strategy.
Unsure of how to implement digital marketing at any upcoming trade shows your company may be exhibiting at? Contact Hughes & Co. today! We will work with your company to develop a digital strategy to align with your companies marketing goals.