If you sell a product, an ecommerce website is a must in today's day and age. Approximately, 76% of U.S. consumers shop online. If there is anything we know about inbound marketing, we know that all audiences have a preferred way of being marketing to, and shopping is no different. So now that you have an ecommerce website (or you’re about to), make sure you're optimizing your sales with the right ecommerce marketing strategies. Here are our top recommendations for effective strategies to boost online sales.

Professional photography to showcase your product

What is the main appeal of physically going to the store to buy a product? We think it is the ability to see the product first hand. Remove the barrier of online shopping by offering stellar content on your ecommerce site that makes your customers feel like they are right there in the store with your products. A professional photographer can accurately represent you images on your website so your customers know exactly what they’re buying online every time. Product photography is a specialty service that combined photography service and photo editing to bring uniformity to all your image products.

Email marketing

Ecommerce marketing offers a unique opportunity to generate leads and re-engage inactive leads. Stunning emails can kindly thank leads for visiting your store and subscribing to your email list, remind visitors of forgotten items in their shopping cart, thank customers for their purchase and inform subscribers of sales and in-store events. While event-triggered email workflows can make customers feel valued and seen, a monthly newsletter will keep customers engaged with new deals and relevant info that encourages them to click into website right from the email.

Social media marketing

Updates in social media continue to make it a valuable asset to marketers. Facebook and Instagram’s Tap-to-Shop feature makes it easier than ever for social users to buy the products they see on their social feeds in a matter of seconds. Integrating this technology into your pre-existing social media strategy will generate more click-throughs to your website and therefore more sales. Tap-to-Shop also allows for an effortless buying experience that today’s consumers need.

An effective online stores requires so much more that a navigable ecommerce website. When you support your ecommerce efforts with a well-rounded strategy, you create more lead generation opportunities than your standard SEO. Boost your sales with the marketing team at H&C Inc. to watch you business thrive. Send us a message to learn more.