Scroll through your Facebook feed and most likely you’ll find a healthy balance of video and images. Land on a new website and often you’ll find a branded video on the home page. Video’s are steadily gaining popularity, so much so, that leading marketers HubSpot, named 2015 the year of the video.
While the subjects of the video’s on your feed may lean towards cute cats and viral news makers, chances are there are other types of videos too. Video has become a tool that content marketers are increasingly using to reach potential clients.
Here are Hughes & Co. top 5 tips for using video in your inbound marketing strategy.
First, the crazy stats about video that you need to know
You’ll want to check this out; HubSpot put together an infographic last August that illustrates 25 Video Marketing Statistics. Here are their most compelling arguments for video.
- 78% of internet users watch videos every week.
- 75% of business executives watch work-related videos, at least, weekly
- 96% of B2B companies are planning to use video in their content marketing over the next year
Tell a story
Like a brand story, where you share information about your mission, value or origin, really anything that would be of interest to your audience. But, telling a story doesn’t always have to be from your perspective, you can use video as a testimonial piece. Ask one of your customers to share their experience with your brand and film it.
Story telling will also help with your writing, if you’re in the mindset to tell a story it helps you to drive your narrative and write your script.
Write great content
Behind any great video, is well-written content. In order for your video to shine, it needs to have great value and that value lies in the words spoken and the supporting imagery.
Your video should stand out from what is already available on the internet. Think about it, if you’ve already watched a video on how to tie a tie, are you really going to watch another? There is value in being unique.
Use video as an explainer
Video can and should be used as an educational tool for your customers. With engaging content, you can attract potential customers and educate them about your products or service without directly selling to them.
Use video on your landing pages
Landing pages that use a video for the “sell” have proven to improve conversion rates by 80%. (source) This stat is incredible. What video does, is it makes action easy, increases page view lengths and increases brand trust.
Need help integrating video into your marketing? Connect with Ontario's inbound marketing agency, Hughes & Co. here.