When you sit down to your computer every day, what do you do first? Personally, I (as well as the majority of you, I'm sure) check my email. And that is despite having constant access to my email with my mobile device. What can I say, I'm addicted to communication. Staying in the loop through email communication is one of the best ways to keep the connected generation aware of what is happening with your business.
With habitual email monitoring as the routine that most have fallen into, e-newsletters are fast becoming one of the best ways to see a positive return on investment (ROI) from your marketing strategies. Keeping in touch with customers and potential customers has never been easier and with a few clicks of a mouse, your message can be the next thing your client sees when they check that inbox.
What is the Appeal?
Besides the ease of reaching your customers and leads, what makes using e-newsletters so appealing?
First, think of the savings. While hardcopy mail-outs can be a successful strategy for a small percentage of marketing strategies, it is hardly cost-effective to mail bi-weekly or monthly updates and promotions. The cost and labour of printing and postage alone is too costly to be worth it.
Instead, you can save the entire cost of printing with an e-newsletter and watch your “postage” get severely slashed. You're paying for your email service provider regardless, so you might as well use it for optimal ROI.
And then there's the wait time for mail-outs. They don't call it snail mail for nothing. Who wants to plan weeks in advance for a newsletter because of delivery time? With e-newsletters, you simply click send and it's in your clients' office, ready and waiting.
Why is this so important? Think about the last time something drastically, but quickly, changed with your business. With an e-newsletter, you can send out that information immediately, without having to design, print and post.
What if you want to contact leads from a trade show? You want to remind them about who you are and why they need to know you right away. You don't have time to mail that information, someone else might beat you to it. Instead, send an e-newsletter to your potential leads from the event and keep yourself on their mind.
Once you've sent those mail-outs, how do you know what was opened and read and what was trashed? You don't. But with e-newsletters, you can track click-through rates, opens, shares, conversion rates, you name it. Not only will you be able to track who is interested but also what is interesting. You can obtain all kinds of important data that will allow you communicate with your customers and leads in the most effective way possible.
By saving time and money with a trackable and immediate form of communication your business can benefit immensely from a smart email campaign. And now that you know 'Why' enter your email in the box below to make sure our tips arrive to your email weekly!