With Black Friday and Cyber Monday quickly approaching, there’s no doubt that well-planned discount strategies are effective towards increasing website traffic and sales.
However, consumer behaviours have shifted; make the most out of BFCM this year with these compelling, alternative strategies that extend beyond traditional discounting.
It’s time to get creative and engage your customers!
CREATE A HOLIDAY GIFT GUIDE
Who doesn’t love a holiday gift guide? Holiday shopping can be stressful for many, especially as a result of this year's pandemic. Gift guides are the perfect solution to both ease the stress of your customer and highlight your product offerings. Try boosting your organic search by curating a blog post all about holiday gift ideas, or utilize consumer sales data and current market trends to create a guide that will capture the attention of your visitors and inspire them!
You can’t go wrong with displaying a holiday gift guide product page on the drop down menu of your main website. Give your customers a sense of direction by categorizing your product suggestions.Checkout these Gift Guide examples:
- Bestseller Gifts
- Gifts for Him
- Gifts for Her
- Gifts for Couples
- Tech Gifts
- Gifts under $25
BUILD YOUR EMAIL LIST
Email marketing is one of the most profitable marketing channels, especially around the holidays. Shopify states that most website visitors won’t return to your website unless you do something to keep them coming back. This BFCM season, build your email list by creating a popup form on your website and create email offers that your consumer base won’t want to resist. Include compelling and clickable images with calls-to-action (CTA) in your marketing emails that offer value to both previous and potential customers. This can include things such as early access to sales for email subscribers!
In addition to promoting your BFCM product offerings through email, we highly suggest the use of transactional emails as consumers will likely be clicking through several websites and may lose track of yours. These are automated emails triggered by certain events such as:
- Cart abandonment (recovery emails)
- Completed transactions (up-sell product or offer coupon for next purchase in order confirmation)
- Product delivered (product review requests for buyers)
DROP A NEW PRODUCT
What better way to build hype and anticipation towards your new offers than new product reveals during BFCM?
BFCM will have your website visitors skyrocketing! This provides your business with the perfect opportunity to capture your shoppers interest by featuring new products on your BFCM pre-launch page and landing pages. Returning visitors will experience something fresh and exciting when visiting your website and new visitors will feel a sense of curiosity. New product reveals during Black Friday and Cyber Monday are a strategic way of creating urgency towards purchase decisions for consumers as products tend to sell out quickly.
Use strategic key words such as “exclusive” and “limited time” alongside these products to emphasize these exciting offers!
In need of additional strategies for your business to make the most out this upcoming Black Friday Cyber Monday weekend? H&C Inc. is here to help. Contact us today!