We often think of millennials as natives to digital technology. They've evolved and grown with the digital era as it constantly advances. With the focus on millennials, there's one generation that's getting left out and it’s time to start thinking about them: Generation Z. The generation that has never lived in a world where they don't have the option to “Google it” or “ask Siri”.
WHO ARE THEY?
Generation Z are those consumers born after millennials, categorized as anyone born from 2000 and on. Many companies develope the ideal buyer personas when marketing their products or services but tend to forget the persona. It’s time to start thinking about Gen Z.
As generations change, they constantly evolve with rising trends in today's society, especially with the digital trends. Companies need to take this important aspect into perspective when developing their next marketing strategy.
WHY DO THEY MATTER?
As time goes on, consumers pass their expiration date, causing a decrease in the number of older generations and an increase in the number of newer generations. Nearly 26% of the United States population consists of Generation Z, making it the largest percentage of a single generation. As this generation ages, they will become the main target audience for most companies and the largest consumers.
So why not start marketing towards this generation before it’s too late?
HOW DO WE ENGAGE?
Digital, digital, digital! This generation is consumed by endless hours of digital media. They’re glued to their smartphone or tablets more than any other generation. Meaning this is an amazing opportunity to implement digital marketing as your companies primary focus, while engaging this audience.
Strategically marketing through the most common digital platforms allows your company a greater opportunity at reaching this generation effectively.
Wondering what the most common social media platforms used by this group of consumers are? Think social: Instagram, Snapchat, Facebook and Twitter!
Does your company use any of these digital platforms in their marketing plan? If not, it's time you jump on the bandwagon and take a step into the 21st century! When you think of successful companies that own a large portion of the market share such as, Uber, Airbnb or Coca Cola, can you think of a successful digital campaign they launched in the past year? For each of these companies, we are able immediately to think of at least one memorable digital campaign they’ve launched. Clearly, these companies are doing something right!
If your company has not started implementing digital marketing into your overall marketing strategy, now is the time. Contact one of our talented members at Hughes & Co. today! We can help develop the perfect digital strategy for your company while driving results.