Pay Per Click (PPC) is a paid advertising model used to drive traffic to a website, and when used correctly, can have a major positive impact on your business! PPC advertisements include display ads, search ads, local search ads, Google shopping ads, etc. and can be found on websites, social media platforms, and even mobile apps.
On average, businesses make $2 for every $1 spent on PPC advertising and more than 50% of consumers arriving from pay per click ads are more likely to make a purchase than those who came from an organic link. Not convinced yet? Here’s 5 reasons why PPC is crucial to your e-commerce marketing strategy:
SET YOUR OWN BUDGET
Pay Per Click gives you the ability to be cost-efficient with the power to set your own budget. In comparison to traditional advertising, you simply pay the price of each ad click rather than a set price for a given amount of ad space with no guarantee of attracting a visitor. When an ad is performing well with PPC, you can decide to scale up and increase the budget to drive more profitable traffic to your website.
Implementing PPC in your e-commerce marketing strategy allows you to best optimize your advertising budget by ensuring that you only pay for worthwhile results. Overpaying for ineffective ads is never the goal.
MEASURE RESULTS IMMEDIATELY
Pay Per Click stats are readily available with high-level performance details. PPC conversion and revenue tracking provides you with the ability to accurately check the performance of your ads and determine whether your business is meeting its goals. This quantified data will answer noteworthy questions such as “What brought this visitor to our website?” and “Does our advertising strategy need adjusting?”.
The data and performance information provided through PPC advertising has an additional advantage of guiding search-engine-optimization (SEO) strategy and content marketing efforts.
- Writing style
- Content quality
These are SEO attributes all linked to what entices a consumer to click on an ad.
IMPROVED BRAND AWARENESS
According to HubSpot, establishing brand awareness is valuable when marketing and promoting your company and products, especially in the early stage of a business. PPC advertising helps build trust, create association, and build brand equity through compelling ad offers towards a specific target audience.
As opposed to email marketing and organic social, PPC gives you the advantage of branching out and targeting those who aren’t already aware of your brand.
INCREASED RETURN ON INVESTMENT
Pay Per Click is one of the most widely used marketing strategies for generating a higher return on investment (ROI). Whether through Google Adwords, Microsoft Advertising, Facebook ads, etc., the ability to track every ad, keyword, and dollar spent through conversion metrics and detailed reporting tools is crucial for any business, especially those with a limited marketing budget.
IMMEDIATE & CONSISTENT TRAFFIC
PPC is the quickest method to run paid search campaigns and is the fastest way to render relevant visitors to your website. While SEO and organic search are notably valuable, these marketing strategies are more complex and timely. Pay per click advertising provides value while delivering quick, clear and consistent results. Whether website traffic, leads, or sales be your goal, PPC ads are crucial to help reach it.
At Hughes & Co., we can help you determine your PPC goals and establish a strategy to get ahead of the competition. Get in touch with us today to discover how we can help your business grow!
AUTHOR: Rita Jokhaji
H&C Inc. Marketing Intern