Just as marketing strategies are used for influencing consumer behaviour, consumer behaviour influences marketing trends! Businesses must keep up with the changing face of marketing as a result of the constant changes in consumer needs and attitudes.
We’re here to help keep you up to date! Below, we’ve identified 5 inbound marketing trends to master in 2021:
One of the most effective ways to gain visibility and build brand awareness is through blogging. Just like social media, email marketing, etc., a business blog is a marketing channel that can be strategically used to drive traffic to your website and in turn, convert traffic into leads. Blogs are a great way of reaching niche audiences through valuable, tailored content!
A key benefit of blogging is the ability to repurpose its content to further strengthen your business’ social media presence and improve user experiences. Repurposing blog content allows you to reach a new audience, reinforce your message, and truly make the most of your marketing efforts.
Blog content can be repurposed through
- Visual Content (e.g. Pinterest board)
Still need convincing? Blog posts allow you to rank in search engines, meaning you will boost your search engine optimization (SEO) and continuously gain website traffic for days to years to come!
A call-to-action (CTA) makes the difference between a lead and a prospect consumer. When brainstorming inbound marketing strategies, it is crucial to consider the attention economy, which treats consumer attention as a scarce commodity. CTA’s guide and encourage consumers into taking action. Oftentimes, they can even enhance the user experience by eliminating wasted time spent searching for a specific page or product. A call-to-action will capture the attention of your visitor and take them through the buyer’s journey.
CTA’s we recommend implementing include:
- Shop latest
- Learn more
- Sign up today
- Try it for free
MULTI-CHANNEL LEAD NURTURING
Inbound marketing is all about attracting consumers through the consistent delivery of relevant and compelling messages. Multi-channel lead nurturing perfectly captures the essence of this by listening to sales leads and responding across several channels.
Email marketing is one of the most popular and effective ways to stay connected to your leads and prospects. Consumers are often busy and can forget about their purchase intentions. An abandoned cart email is the perfect way to nudge your visitor, remind them to return to their cart, and have them complete their purchase.
Remember that multi-channel lead nurturing works beyond just email. Social media monitoring, retargeted ads, and text message marketing are all additional ways to successfully nurture your leads!
Incorporating interactive elements into your inbound marketing strategy is a must for elevating your brand. 93% of marketers agree that interactive content is effective in educating its buyers versus 70% for static content.
In order to engage your audience, your brand needs to engage itself. This means commenting on posts, replying to comments, answering questions, reposting user-generated content, etc. This provides users with a unique experience leading to higher engagement and increased brand loyalty!
Utilize interactive content such as surveys and polls, quizzes, infographics, contests, video, etc. to drive engagement and capture consumer data. Interactive content acts as a value exchange between your business and the consumer and will set you apart from respective competitors.
Content personalization is the marketing trend your business will want to master this 2021! This marketing tactic is what's going to strengthen your consumer-brand relationship and increase your conversion rates. Something as simple as targeted product recommendations or personalized emails will leave long-lasting impressions on your consumers. Personalization strategies make consumers feel valued as individuals. In addition, they increase trust, improve lead nurturing and keep things fresh.
In fact, 80% of consumers are more likely to make a purchase when brands offer personalized experiences. So, be creative!
Our inbound marketing experts here at Hughes & Co. can help you turn your leads into prospects. Get in touch with us today to discover how we can elevate your business in 2021!
AUTHOR: Rita Jokhaji
H&C Inc. Marketing Intern