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BFCM Checklist: Make a Connection With Your Consumer

With BFCM fast approaching, it is extremely important to invest in your customer relationships. This will result in returns that can last long after the holiday season ends. Here are some key customer relationship ideas to help make that connection stronger this holiday season.

encourage open communication
A constant flow of communication during BFCM is another opportunity to make new customers repeat customers. This includes immediate follow-up service after purchases and further follow-ups even after the Black Friday weekend is over. It can separate you from the competitors and let the customer know that you appreciate their business. Open communication encourages the consumer to  get thinking about your business as the holiday weekend approaches. 

Fast communication can get difficult with the chaos and increased traffic that comes with BFCM. This is why chatbots are a great alternative as they can provide immediate service and leave a lasting impression.

appreciate customer loyalty
Rewarding loyal customers makes them feel appreciated and more inclined to support your brand. This could be done through special incentives such as unique discounts and free products. Another way to show your appreciation is through premium service which could be personal on demand chatbot support or even making the checkout process more streamlined. Implementing early access for the upcoming holiday season is another great way to make your loyal customers feel extra special.

implement a loyalty program
Incentives are a huge part of the holiday weekend. Implementing a customer loyalty program will allow consumers to keep coming back. Customers can start earning rewards early on which will make them more likely to return around the holiday shopping season. 

make use of customer feedback
Empower your consumers by asking them to leave a review on their purchases and any feedback on their experience. This makes consumers feel valued and can also place your brand at the top of their mind. It can also influence future shoppers as many people will look at reviews before making a purchase.

Reviews can also help build trust with your consumers and allow for transparency with your brand. This then helps to increase customer satisfaction and strengthen your consumer relationships.

One of the best ways to maintain consumer relationships is to appreciate your loyal customers. With the holiday season around the corner, it is the perfect time to give back to those customers and show them that their loyalty is appreciated.

In need of additional strategies for your business to make the most out this upcoming Black Friday Cyber Monday weekend? H&C Inc. is here to help. Contact us today!

Jenna Kemp

AUTHOR: Jenna Kemp

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