Without a plan there is no destination.
All too often I hear excuses about how difficult, time consuming and even pointless business planning is. What is interesting is that we are having the conversation. In consultations the dialogue will lead to running through what-if scenarios and ultimately it is recognized that we need a plan. Saying we need a plan is like saying we need an identity.
Why Bother?
Crafting that identity is the first stage of properly focusing the business to allow for success to take shape. We need to define, measure and adjust as we go and it all starts by answering these identity questions every day to help your strategy take shape.
Questions to Ask
1. What do I want to be known for?
2. How do I create value?
3. Are 1&2 reflected in each and every transaction?
Repetition for Success
After repeating this thought process across many transactions in your business patterns will emerge and priorities will take shape. Fine tuning what it is that we are in business to achieve allows us to build stability, innovation and growth into each and every transaction. This active identity method is timeless.
With a strong identity your communications strategy can become a lively and fun way to develop and engage an audience of fans, brand ambassadors and new customers. With the power of today's social software there is a rich multidimensional connection that can be created to showcase your great business. At H&C Inc., we live and breath strategy. Whether your in the tourism industry or manufacturing, we can find the marketing strategy that fits your brand. Connect with us today to get a better vision of what effective strategy looks like for your business.