As a business you want to be successful and profitable, but how is that possible without leads? It’s not. Having a brand that customers can see the value in is important when looking to establish a long-term lead generation system that can turn the leads into buyers.
Building a relationship with customers is a great way to do so, but doesn’t necessarily lead to fast sales. If you’re having trouble try out these lead generation tactics to improve your relationships, exposure, and interest:
Video content
Rather than another commercial being posted to YouTube, try making a video that looks to engage customers more. Creating a video that can engage your customers while also promoting your business is a great tool to have as you can use various platforms to promote the video and drive traffic while also placing links in the video that lead viewers to your website. Look to integrate influencers who are trusted and respected by customers into your videos to generate more leads.
Twitter is a great lead generating tool and can be used to reach out to influencers in your industry and start conversations. Potential customers who follow either you or the influencers will see the conversations and be more inclined to find out more about your business.
Tools like Followerwonk can be used to analyze data about your followers such as what they tweet about and when they tweet, helping you better target the audience associated with your niche. Hashtags and relevant keywords can also be used to drive conversations and further generate leads.
Looking to bring new clients to your business? LinkedIn is the platform for you. LinkedIn is where all the professionals hang out, giving you the opportunity to publish content to an already engaged audience and to easily view and contextualize what your potential buyers are talking about. LinkedIn generated the highest visitor to lead conversion rate (2.74%), almost three times higher than Twitter (0.69%) and Facebook (0.77%).
Blogs
Producing educational and informational content can help create thought leadership and generate more leads. By providing useful content in the form of blogs, you give yourself the opportunity to have the undivided attention of the reader. Providing this information along with a sign-up section and product/service promotions on the margins can help give real value to the customer and generate more leads.
There are many strategies that can help generate more leads for your business. These are just a few that we feel are important to lead generation, so try them out and see for yourself how they can benefit your brand.