Your website is crucial to your brand’s online presence. It communicates your company’s mission and showcases your products and services. None of these website purposes will be effective in converting visitors into customers if your website isn’t trustworthy. Check out our top five tips to help you establish consumer trust in your website.
Showcase your team or origin story
We’re seeing it more and more where businesses will publish employee bios or tell the story of where it all began. Strategies like these help to build trust with your consumers because it humanizes your company. When customers feel like they matter to you for more than just their money, they’ll be more enthusiastic to spend their dollar with you.
Eliminate errors on your website
Spelling mistakes and coding error lend poorly to your business's credibility. When your customers are faced with the decision of whether or not to give financial information to you via your website, the authenticity of your website counts for a lot.
Provide a lot of detail about your products or services
When it comes to the business you believe in, you have nothing to hide. So make that known to your customers by providing a lot of detail about your products or services. Not only will this boost your credibility and help consumers trust you, but it’ll also make consumers feel good that they’re getting exactly when they paid for.
Establish consumer trust with testimonials
Telling your customers that you're selling a great product or service isn’t enough, even if you have a credible website. People want to hear from real customers about their experience working with or buying from your company. In a study conducted by Dimensional Research, 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions. An accredited testimonial will instill trust in consumers that they’ll enjoy your product just as much as previous purchasers.
Make yourself available and approachable with a live chat on your website
Being available to chat will humanize your brand but it will also demonstrate to your customer a personal interest in serving them better. In modern-day marketing, you don’t want a customer to buy from your site and immediately leave. You want to delight your customer is a positive, memorable experience worth telling their friends and family about. Connecting with customers over live chat will help you service them better and offer a personal touch that shows you care about your customers.
Ready to make some effective change on your company website? Let us help you make the most of your online presence