HubSpot has a variety of tools that help you manage all of your marketing assets in one place. From social media management to entire websites and more, HubSpot agency partners never have to skip a beat with this efficient software. One stellar feature of HubSpot’s software is its Customer Relationship Management tool that came out in 2014. It is revolutionary to the way marketers do their jobs and remains a valuable tool in delivering the quick and quality services we provide our clients.
What is a Customer Relationship Management (CRM)?
Simply put, HubSpot’s CRM organizes, records, sorts, manages, filters all of your business contacts and the steps you’ve taken with your client since your first point of contact. Honestly, it is hard to think of something that this CRM system doesn’t do!
So, what does this mean for you and your business? It goes beyond keeping clients from getting forgotten or left behind. Tracking all your clients’ information, and every interaction you’ve had with them, in one place helps you pick up exactly where you left off which strengthens your client relations, streamlines processes, and improves profitability.
What does it mean for your business to be working with a HubSpot agency partner?
When you choose to work with a certified HubSpot partner agency, you’re choosing an forward-thinking, strategic team positioned to set up, audit and implement best efficiencies for your business. With access to HubSpot’s CRM, you and your marketing agency can closely track where each of your customers are in their buyer’s journey with a click of a button and make data-driven decisions for your next steps with each client. This CRM will also help to track where your marketing team is seeing the most success with their conversions tools whether it’s a form on your website, referrals, social links, page views, website visits and more.
Not only does H&C have access to partner-specific HubSpot tools to do more for your business, our marketing team has access to training certifications through the HubSpot Academy to bring you the latest knowledge and skills in the marketing industry.
How we use HubSpot’s CRM for our business and yours
Of course, our clients are always top-of-mind for us which is why we use HubSpot’s CRM to track and record all of our communication with each client whether they’re working with our sales team or have launched into strategy with our marketing team. Likewise, we’re able to monitor our marketing efforts for you and swiftly communicate when a customer is ready to close a deal with a member of your sales team. This type of fluid collaboration is accessible to your team as well. You can use HubSpot’s CRM to keep your team on track and see where your salespeople are in their sales process with each lead.
HubSpot’s CRM is just one of the many things we love about being an agency partner. Storing all of our client data in one place makes it easier than ever for us and for you to convert leads to opportunities to customers with a streamlined, accessible software. In an industry where timing is key, the right tool can support your entire team in providing a delightful experience for every client throughout their buyer’s journey. Ready to streamline your sales process with a HubSpot agency partner? Book an appointment with our sales director to see the difference a CRM system can make for your business.