So you were sold a Hubspot portal, promised dramatic transformation and fell head over heels with the narrative of possibility... and maybe that isn't your experience so far. That is okay, I want to tell you about how after a decade of working hand in hand with Hubspot, we can fix those feelings and turn your portal into the business machine you saw during the sales process. Our sweet spot is taking underperforming portals and spinning them into high performance business tools that generate easy revenue and reliable ecosystems in marketing, sales and service for your company.
What you bought
Let's kick start this with a pat on the back: you've purchased hands down the most powerful business tool we have the privilege of deploying for our clients. You made an excellent choice. It can feel overwhelming at times, it can feel like you don't know how to make it all connect and work - you are an expert at what you do, you aren't supposed to know how to make marketing/sales/service automation tools run with rhythm. That is my job. What you are supposed to know how to do is make valuable investments in your company or organization - and you did that. You vetted a serious software tool, established its potential for your growth and the healthy adoption of automation into your operations.
Hubspot can change your life - it has changed mine. You have invested in a tool that will capture the metrics you need to make data based business decisions from every angle - this is the kind of information that has long felt out of reach for small and medium sized businesses. I can tell you that we work on portals for businesses just like yours and on enterprise portals for very large corporations - the data utility is the same across the board. This is a massive opportunity for your business.
Your marketing and sales and service will live in one space - that means you are impacting the whole client/consumer experience in a one login environment - no more boot-strapping, no more custom integrations that become unreliable with time. You made an amazing choice.
What it should do
Often when we hear from an organization that their investment in Hubspot isn't feeling worthwhile it is because of under-utilization or lack of internal capability. Other times it is because the portal was sold to them with some promises of capability to operationalize the portal and those promises fell short. We are here to help!
Your portal should become the heartbeat of your business. I'll talk about how we deploy Hubspot inside the agency to give you a picture of its efficiency and how we run like a bigger company than we have to staff life.
First, we use Hubspot as our CRM, logging every detail of our client experience to ensure seamless continuity of service through normal agency things like vacation, staffing changes, unexpected absences. The things that can lead to challenging service experiences are mitigated by our meticulous and easily maintained records - we love this tool.
On top of that, we can automate our communications using Hubspot so that we are always on top of ensuring that necessary communications are taken care of. It adds some ease to the client management duties and some peace of mind in knowing that, as a team, we've covered the bases.
We also use Hubspot for all of our marketing activities. Hubspot hosts our website, houses our CMS (content management system), schedules our social media, hosts and builds our landing pages, runs our PPC campaigns, collects and retains all of our data and metrics, and dashboards all of that information so that we can easily assess the efficacy of our efforts.
On top of that our sales are fully tracked in Hubspot and sometimes we even quote and accept payment through the portal, pending service type. This means that we can easily see and predict agency workflows and assign team members based on total volume of work on their plates by productivity data, this means that our team is only ever scheduled to 75% capacity which leaves a healthy margin for the unexpected.
We accept our service tickets into Hubspot and assign out necessary work. We use the chatbot to create early engagement conversations that turn into great support and sales dialogues with our real life team. We do so much - and I would tell you that I think we are not even close to maximizing Hubspot's potential for Hughes&Co. The old cobbler's shoes adage.
We can do this for you and more - customized to your operations, taking into considering the general needs of your industry and bringing you up to speed while assessing the specific needs of your organization and dialling into the changes and utilizations that will make transformation feel easy. This is what we are good at.
Should we talk?
I post this today because we've been hearing about a lot of portals of late that have been delivered on a sell and split model. You got Hubspot, some basic work was done, and now you're on you're own. That isn't our model. We want to help you get things refined to a place of peak efficiency. If you think we can help, lets talk. Chat on the site or pop an email over to us - we are very truly here to help.