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Inbound Marketing Fundamentals

Inbound marketing is a relationship focused approach to marketing that is customer-centric. It's...
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The PESO Model - Here are the four types of media and how to use them effectively

Your four types of media are what drive your business’s marketing initiatives. Understanding each...
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Creating a long term content plan

A long-term plan is a roadmap for your content. By being consistent with your plan, you are giving...
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See ya later likes - Instagram

Instagram has eliminated the highly coveted like count on the bottom of each user post; or,...
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Controlling Your Company Narrative through Storytelling on Social Media

People are social creatures. We resonate with stories. A compelling company narrative is a great...
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Why and how businesses are using Facebook Messenger

You may have noticed a number of changes to Facebook as of late. One that has stood out to me is...
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The Great Debate: Google AdWords or Facebook Ads?

With Google leading the Search Engine race with over 40,000 searches per second, and Facebook...
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MAKE YOUR BRAND INSTA-FAMOUS

Brand awareness and increased sales are most businesses objectives. With consumers constantly...
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Handling Upset Followers on Social Media

From time to time, followers may be less than impressed with something you post or say on social...
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Why we love using video content on Facebook

As a business, it's very difficult to get great organic reach on Facebook. This is because the...
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How do you make sure the content you’re sharing on Facebook is seen?

Facebook feels like the ultimate social site to share your brand’s information, but the reality is,...
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Using live video to market your event

Video marketing continues to be a top priority for anyone looking to enhance their marketing...
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Facebook advertising facts you probably didn't know about

Facebook Ads are a mainstay for many businesses marketing strategies and will only continue to be...

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