The Difference Between Dynamic and Static Websites
The Difference Between Dynamic and Static Websites
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In general, dynamic means capable of action and/or change, while static means stationary or fixed. Dynamic and Static websites are terms used to describe two types of sites and the method they use to ...
Municipal Marketing Strategies
Municipal Marketing Strategies
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After over a year of being in lockdown, improving the economy is important now more than ever. Municipal marketing is marketing done to advertise a municipality with all stakeholders involved in ...
The Difference Between Influencer and Affiliate Marketing
The Difference Between Influencer and Affiliate Marketing
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It is no longer all about celebrities as brands are increasingly relying on influencers to help promote their brand. The diffusion between the two can be seen in the cost to acquire and the trust the ...
Tips for Marketing a Product to Existing Customers
Tips for Marketing a Product to Existing Customers
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Oftentimes brands too heavily focus on attracting new customers. Due to the high acquisition costs of a new customer that does not return, marketing to existing customers is just as if not more ...
Causing a marketing disruption
Causing a marketing disruption
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When we talk about disruptive marketing, we don’t mean the traditional “louder works harder” marketing once used by our advertising ancestors. We mean deviating from the norm, breaking down barriers ...
Digital marketing and trade shows (Part II) - Landing pages
Digital marketing and trade shows (Part II) - Landing pages
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Last week we talked about how to effectively utilize social media platforms your company owns pre, during and post trade show in order to increase your following and engage your current followers. ...
The importance of maintaining a consistent narrative
The importance of maintaining a consistent narrative
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Think about a brand that you truly enjoy. They likely have an idea or story that carries across all channels. One that I truly admire is World Wildlife Fund. Their content and style creates a theme ...
The Ultimate BFCM Checklist
The Ultimate BFCM Checklist
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With the holidays just around the corner it is critical to prepare your business for Black Friday and Cyber Monday! This is not just a time to make great returns on sales, but also to create lasting ...
Leveraging the Trend of Try Before You Buy
Leveraging the Trend of Try Before You Buy
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That ecommerce is the fastest growing retail platform is hardly surprising. The speed at which it is growing, though, is noteworthy. Between 2000 and 2016, the number of Americans shopping online ...
6 types of CTAs to try on your website
6 types of CTAs to try on your website
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Calls to action or as we refer to them, CTAs, are an important inbound marketing tool for capturing your website visitors attention and increasing your conversion rates. CTAs are buttons on a web ...
BFCM Checklist: Launch Early
BFCM Checklist: Launch Early
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The most wonderful time of the year - the holiday season - is right around the corner! With tight shipping deadlines and the ease of shopping online, customers are on the hunt for great deals ...
5 Reasons Why PPC Is Crucial To Your E-commerce Strategy
5 Reasons Why PPC Is Crucial To Your E-commerce Strategy
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Pay Per Click (PPC) is a paid advertising model used to drive traffic to a website, and when used correctly, can have a major positive impact on your business. PPC advertisements include display ads, ...
Inbound Marketing Strategies for the Automotive Industry
Inbound Marketing Strategies for the Automotive Industry
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The way we market is changing for every industry, the fact is, people are going online and doing research and are less swayed by in your face advertisements. This fact is more true to the automotive ...
National Indigenous History Month
National Indigenous History Month
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June is National Indigenous History Month, a time to deepen our understanding of history, diverse cultures, and the many notable contributions of the Indigenous community. With the recent news of the ...
Quizzes: Why they are so great & how to create your own killer content marketing quiz
Quizzes: Why they are so great & how to create your own killer content marketing quiz
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Behold the era of fun, engaging and enticing content marketing and say goodbye to text- dense, word-heavy, content marketing! There is a new trend in content marketing hitting the social media ...
The secret to marketing with heart
The secret to marketing with heart
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If you pay any attention to advertisements, you have likely come across a campaign or two that have pulled at the heartstrings.
Building a Comprehensive Brand Strategy
Building a Comprehensive Brand Strategy
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If you're a loyal follower of all things HUGHESANDCO, you know that we proudly unveiled our new branding a few weeks ago. We spent months mulling over who we are and what we offer, and here we are.
Spring Marketing Trends
Spring Marketing Trends
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Spring is just around the corner. That means new trends to look forward to that will help grow your marketing strategy and stand out. We’ve identified some trends to look for this upcoming Spring ...
Creating consumable content
Creating consumable content
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The average human attention span has fallen considerably - now it's reported that most people have an attention span of 8 seconds. Do you know what has an attention span longer than 8 seconds? A ...
Five ways to improve click rates on your email newsletters
Five ways to improve click rates on your email newsletters
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Email is a powerful marketing tool. It's a tool that drives brand awareness, brand devotion and conversion all at the same time.
5 (Free) Tools To Improve Your Business Blog Writing
5 (Free) Tools To Improve Your Business Blog Writing
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A blog should be an important and integrated part of any company's marketing strategy. A well-maintained and well-written blog helps drive traffic to your website, can convert that traffic into leads ...
Audience Research and Strategy
Audience Research and Strategy
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Knowing your audience is not a formality, it is a necessity.
Choosing The Right Agency
Choosing The Right Agency
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As we enter a new year, it is important to reflect on the previous 12 months to revamp and improve your business decisions. Take a look at both the success and failures to determine where to allocate ...
BFCM Checklist: Use Your Data to Your Advantage
BFCM Checklist: Use Your Data to Your Advantage
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The holiday season is quickly approaching. It is important to minimize discrepancies in your campaign that could put off your customers from interacting with your brand. BFCM is one of the biggest ...
Email Marketing is Not Dead
Email Marketing is Not Dead
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Email marketing is a highly effective digital marketing strategy where you send emails to prospective and existing customers in order to drive sales and increase brand awareness. An effective email ...
Here’s what an SEO audit will tell you about your website
Here’s what an SEO audit will tell you about your website
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You’re putting out great content, your website is sleek and user-friendly, yet you’re not getting the web traffic you were promised. Unfortunately, despite your greatest effort, these things are not ...
Are you building a brand or pushing a product?
Are you building a brand or pushing a product?
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In marketing, these strategies are defined under two types: push marketing and pull marketing. While both efforts can be valuable to a company, it is challenging to effectively do both at the same ...
How to get more data on your website visitors for free
How to get more data on your website visitors for free
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The value of customer data is unquestionable. The more you know about your customers, especially those who originate as website visitors, the more equipped you are to understand the effectiveness of ...
Why are there so many buttons on the websites I visit?
Why are there so many buttons on the websites I visit?
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There is a point to all of the buttons on the websites you visit and they actually serve a very helpful purpose.
You have Hubspot, and you aren't sure its working
You have Hubspot, and you aren't sure its working
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So you were sold a Hubspot portal, promised dramatic transformation and fell head over heels with the narrative of possibility... and maybe that isn't your experience so far. That is okay, I want to ...
Identify Your Target Market
Identify Your Target Market
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Is your business struggling to identify exactly who you should be marketing to? With so many mediums of promotion and communication, your customers aren't always one-size-fits-most. Understanding ...
BFCM Checklist: Turn Conversion Into a Quick Win
BFCM Checklist: Turn Conversion Into a Quick Win
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Turn conversion into a quick win by making checkout the easiest part of the sales process. We are all guilty of having an online shopping cart full of items we want, but just can’t push ourselves to ...
5 Trends for the Future of E-Commerce
5 Trends for the Future of E-Commerce
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E-commerce is an ever-changing industry, one that has grown by 30% in 2020. The past year has led to a shift in shopping habits, consumer wants and trends. To help prepare businesses for adopting the ...
Creating a marketing plan for your service-based business
Creating a marketing plan for your service-based business
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As we continue to navigate through a second wave of Covid-19 cases, it's evident that service-based businesses are experiencing the most disruption. As a champion for small business - H&C Inc. is ...
H&C Black Friday Checklist: Ready Your Promotions
H&C Black Friday Checklist: Ready Your Promotions
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For any business, Black Friday Cyber Monday (BFCM) is an opportunity to provide mega-value for consumers and increase customer acquisition - but of course, this year is different! As a result of ...
We See You: Why you Should Consider Creating Buyer Personas
We See You: Why you Should Consider Creating Buyer Personas
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You know your brand and you believe it could be successful, but you are struggling to optimize your target market potential. Targeting the wrong audience wastes time, money and resources that could ...
How a competitive analysis informs your marketing
How a competitive analysis informs your marketing
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A competitive analysis is an in-depth look at your current marketplace that can identify new marketing opportunities your competitors haven’t found yet. Depending on the area of marketing you’re ...
The value of original content
The value of original content
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Content marketing is the bread and butter of most brands’ marketing strategy. Any inbound marketing strategy puts original content at the forefront of their business. Content marketing is proven ...
Tips for getting your marketing strategy Fall-ready
Tips for getting your marketing strategy Fall-ready
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We know that it is summer right now. The weather is warm, the sun is out, and you may even still be in vacation mode. But with fall just around the corner, how can your business be prepared for the ...
Building a Conversational Growth Strategy
Building a Conversational Growth Strategy
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Let's step back in time for a moment to see how far we've come with our business communications. Before the internet, your business relationships were largely local, with a personal connection. These ...
Give your contact list a Marie Kondo session
Give your contact list a Marie Kondo session
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Do you or your company use a CRM, customer relationship management tool? Or are your contacts in an excel form? Filtering and sorting contacts can sound daunting, but once you've got a system with ...
Storytelling: The backbone of the inbound methodology
Storytelling: The backbone of the inbound methodology
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Storytelling is an essential part of human nature. We do it every day- through music, movies, books, and even in line at the coffee shop.
Digial marketing and trade shows (Part I) - #SOCIALMEDIA
Digial marketing and trade shows (Part I) - #SOCIALMEDIA
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Trade shows have been in existence for decades, dating back to medieval times when markets were the hub for trading and socializing. In today's day and age, trade shows allow businesses to showcase ...
How to increase your conversion rate with your website contact forms
How to increase your conversion rate with your website contact forms
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Your website needs to generate leads for you, and a big part of generating those leads is through contact forms. Your contact form on your website is often the first access point to hearing from a ...
Google Adwords has updated ad positions
Google Adwords has updated ad positions
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Desktop users will notice a change in the look of their search engine results. Google has confirmed that it will alter the positioning of their search engine ads. The right side bar, which ...
Increase your conversion rate with landing pages
Increase your conversion rate with landing pages
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In the marketing world, landing pages are often referred to as the “cornerstone” or “heart and soul” of inbound lead generation.
Limes, Marketing and Perspective
Limes, Marketing and Perspective
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ESTIMATED READING TIME: 5 MINUTES The word is out, limes are scarce and Cinco de Mayo could be the worst we've ever experienced. What is a cerveza with no lime? How does guacamole become more than ...
Understanding AODA Compliance
Understanding AODA Compliance
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Understanding AODA compliance is crucial for all employers and workers in Ontario. In 2005, the Ontario Public Service implemented the Accessibility for Ontarians with Disabilities Act, or AODA, with ...
Drip Marketing & Email Automation
Drip Marketing & Email Automation
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Are you looking for a way to create meaningful customer relationships, generate pipeline and empower sales? Reach more leads than ever before when you incorporate drip marketing into your marketing ...
Support Local During Lockdown
Support Local During Lockdown
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While we would like to think COVID19 is coming to an end in Ontario, we are still facing lockdowns and restrictions. These past two years have been extremely difficult for the service industry as ...
Inbound Marketing Checklist
Inbound Marketing Checklist
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Inbound marketing is an effective means of brand promotion and should be viewed as a necessity in 2022. Inbound marketing, effectively, is a means of enabling your brand to get found by customers.
Holiday Marketing Strategies
Holiday Marketing Strategies
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Before you jump ahead to next years marketing strategies, you are going to want to successfully wrap up 2021. This final stretch can be extremely profitable for your year end reports. Make sure to ...
BFCM Checklist: Make a Connection With Your Consumer
BFCM Checklist: Make a Connection With Your Consumer
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With BFCM fast approaching, it is extremely important to invest in your customer relationships. This will result in returns that can last long after the holiday season ends. Here are some key ...
BFCM Checklist: Separate Yourself From Your Competitors
BFCM Checklist: Separate Yourself From Your Competitors
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Black Friday Cyber Monday (BFCM) is an opportunity to separate yourself from other businesses to optimize your competitive advantage. BFCM allows businesses to not only capitalize on consumer demand ...
Selling Your Products on Instagram
Selling Your Products on Instagram
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Instagram is one of the most popular social media platforms with 1 billion active users per month and 500 million active users a day. This platform can be used for much more than just posting selfies ...
Maintaining Strong Marketing During The Return To Normalcy
Maintaining Strong Marketing During The Return To Normalcy
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After a long year and a half of lockdowns and restrictions, it feels as though things are finally starting to become normal again. If the global pandemic taught us anything, it is that things can ...
Building Your Summer Growth Marketing Strategy
Building Your Summer Growth Marketing Strategy
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Summer can often be a tough time for businesses if they’re not seasonal, with a change in weather comes opportunities to grow your marketing strategy. As temperatures rise this summer things may be ...
The Ultimate SEO Checklist
The Ultimate SEO Checklist
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With the abundance of content being uploaded online every day, it is important to increase the visibility and relevance of your pages in search engine results. The use of search engines is the ...
Your Guide To Google Search Console
Your Guide To Google Search Console
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Previously known as Webmaster Tools, Google Search Console is a free platform useful to individuals like website owners, developers, and content creators used to understand and enhance website ...
Inbound Marketing Trends To Master in 2021
Inbound Marketing Trends To Master in 2021
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Just as marketing strategies are used for influencing consumer behaviour, consumer behaviour influences marketing trends! Businesses must keep up with the changing face of marketing as a result of ...
The 2021 Instagram Algorithm
The 2021 Instagram Algorithm
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You may have noticed that Instagram has switched from its traditional chronological algorithm to one that is more engagement-based. The new algorithm may first appear to organize content ...
Increase Your ROI During Lockdown
Increase Your ROI During Lockdown
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As the doom and gloom continues, the competition increases for brands to let their voices be heard and get their messaging in front of their customers. Pivots in strategy, adaptation of new business ...
Navigating Brand Messaging in Lockdown
Navigating Brand Messaging in Lockdown
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2020 is officially over, but as the global pandemic continues we still live with uncertainty. The pandemic has allowed marketers to reevaluate their brand messaging and determine their core values as ...
Preparing for your busiest E-commerce season, in lockdown.
Preparing for your busiest E-commerce season, in lockdown.
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It’s safe to say that consumers have significantly cut back on in-store visits this year due to COVID-19. As a result, consumer preferences have shifted and more shoppers are leaning towards online ...
Creating Opportunity Amidst Tourism Restrictions
Creating Opportunity Amidst Tourism Restrictions
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With Covid-19 still impacting the tourism industry, it is important for affected businesses to create new opportunities to encourage growth and mitigate revenue loss. Although some might argue that ...
H&C Black Friday Checklist: Discounting Alternatives
H&C Black Friday Checklist: Discounting Alternatives
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With Black Friday and Cyber Monday quickly approaching, there’s no doubt that well-planned discount strategies are effective towards increasing website traffic and sales. However, consumer behaviours ...
H&C Black Friday Checklist: Get the Word Out
H&C Black Friday Checklist: Get the Word Out
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There’s no doubt that promotions are set to flood everyone’s social networks this coming Black Friday. So how does your business stand out? Creating a can’t-miss promotion is just the half of it. ...
H&C Black Friday Checklist: Prepare Your Website
H&C Black Friday Checklist: Prepare Your Website
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It's no surprise that this year's biggest shopping weekend will be dominated by online shopping. With fewer brick and mortar opportunities, it's time for your business to prepare for an influx of ...
Diversification Strategies for Small Businesses
Diversification Strategies for Small Businesses
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Amidst all of the noise that has come with the year 2020, it can be difficult for your business to stand apart from its competitors. The unsettled economic climate, paired with a major shift in ...
E-Commerce is your 2021 Revenue Stream
E-Commerce is your 2021 Revenue Stream
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This year we have all had a good hard look at our operating models and had months of glaring gaps in service delivery staring back at us, while the world seemed to stand still. We had many clients ...
Creating a Growth-Focused Brand Identity
Creating a Growth-Focused Brand Identity
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Now, more than ever, customers are judging a company by its overall branding. Signage, recognition and awareness are key to communicating with your customers - especially in a post-pandemic world. So ...
Marketing in a post-pandemic world
Marketing in a post-pandemic world
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After almost four months of uncertainty, businesses everywhere are on the road to a “new normal.” Companies have either managed to navigate this new business landscape, or struggled to stay afloat. ...
Marketing During a Pandemic
Marketing During a Pandemic
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There is no doubt that the impact of the Covid-19 pandemic will far outlive the virus itself. The past few months have been confusing, frightening and uncertain. But through it all, there have been ...
Quick to Market in Action
Quick to Market in Action
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A few weeks ago, we brought new services to market amidst the Covid-19 Global Pandemic. We called these Quick to Market Services and we did this for a few reasons. The first is that with subsidy to ...
Pivots and Positive Motion Amidst the Pandemic
Pivots and Positive Motion Amidst the Pandemic
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The H&C Inc. team is now a well oiled remote working machine after three weeks of collaboration from afar. We’ve been busy helping our clients to manage their communications and pivot their ...
Custom vs. Template Websites: Getting the most value out of your website
Custom vs. Template Websites: Getting the most value out of your website
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If you have a business, you probably have a website. The two things go hand-in-hand. On Google alone, people across the world do 5.6 billion searches per day. Yes, you read that right: 5.6 billion ...
Take your ecommerce marketing up a notch with these strategies
Take your ecommerce marketing up a notch with these strategies
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If you sell a product, an ecommerce website is a must in today's day and age. Approximately, 76% of U.S. consumers shop online. If there is anything we know about inbound marketing, we know that all ...
Tips for taking great product photography
Tips for taking great product photography
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Great photography does wonders for the visual integrity of any brand ( just check out our blog about it), but high-quality, professional product photography and be the difference between landing the ...
When should I consider rebranding my business?
When should I consider rebranding my business?
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One of our favourite kinds of projects is bringing a company back to life with growth-driven branding across all assets of a company’s marketing. Your branding is how the world sees you. It tells ...
Different frameworks for evergreen blogs
Different frameworks for evergreen blogs
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A few weeks ago we talked about the importance of pushing evergreen content on your blog for long-lasting lead generation. If you missed that blog post, or simply need a refresher, click here to be ...
Is your blog content evergreen? How to create evergreen content and why it’s important
Is your blog content evergreen? How to create evergreen content and why it’s important
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Keeping your blog fresh and relevant doesn’t have to be time consuming. Writing blogs with evergreen topics in mind will help to continue to drive people to your website. Evergreen content provides ...
Do you have a crisis management plan?
Do you have a crisis management plan?
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As much as we hate to think about our businesses being in a crisis (they are our babies, after all), we hate the idea of being without a plan to put out a fire, if one were to arise, even more. ...
How to make affordable video content
How to make affordable video content
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So many people are closed off to the idea of integrating video content into their marketing campaigns when they hear about the cost of professional videography services. We get it. It’s hard to ...
Why you’re missing opportunity when you put your email on your website
Why you’re missing opportunity when you put your email on your website
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When you’re eager to be making meaningful connections will potential leads, you would think it only makes sense to list every piece of contact information on your website. And it is true, you do want ...
How HubSpot will help your business grow when you work with an agency partner
How HubSpot will help your business grow when you work with an agency partner
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HubSpot has a variety of tools that help you manage all of your marketing assets in one place. From social media management to entire websites and more, HubSpot agency partners never have to skip a ...
Here’s what a strategically developed tagline can do for your business
Here’s what a strategically developed tagline can do for your business
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In a world where consumers are bombarded with advertisements and messaging, it can be challenging to make your brand stand out among your competitors. As consumers’ attention spans get shorter and ...
5 tips to help your website establish consumer trust
5 tips to help your website establish consumer trust
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Your website is crucial to your brand’s online presence. It communicates your company’s mission and showcases your products and services. None of these website purposes will be effective in ...
Back to Basics | Best practices in creating a blog post
Back to Basics | Best practices in creating a blog post
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Your blog is where you stand out as an expert in your industry. It's a place to regularly publish and promote new content related to your business and industry, that will help to attract new visitors ...
SEO: It's more than just black and white
SEO: It's more than just black and white
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The classic battle between the light side and the dark side is very much alive within the digital marketing world.
How Metrics Guide the Ongoing Evolution of Your Website
How Metrics Guide the Ongoing Evolution of Your Website
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You don’t have to be a mathematician to create a great user experience on your website. However, there is a little number work involved. Keeping track of your website’s metrics will help you pinpoint ...
What is Pillar Content? A Guide to Your New SEO Strategy
What is Pillar Content? A Guide to Your New SEO Strategy
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Google loves to keep us marketers on our toes, so they’ve recently announced changes to the algorithm.
Getting the gears turning on inbound marketing
Getting the gears turning on inbound marketing
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Chances are you’ve probably heard us praising the inbound methodology at least once or twice, but you may still have doubts. As an inbound marketing agency, let us help you dive in to this world and ...
Keeping Up-to-Date with the Latest Google Algorithm Updates
Keeping Up-to-Date with the Latest Google Algorithm Updates
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For as long as I've been learning about optimizing content, I’ve been told that having the right keywords embedded into my content would give me successful results.
The new generation of content marketing
The new generation of content marketing
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The way that online users are using search engines is changing. Short tail keywords (that is, broken and fragmented keywords) were once the norm of Googling something. When looking for a computer ...
What I've Learned About Inbound Marketing
What I've Learned About Inbound Marketing
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I joined the Hughes & Co team, and the inbound marketing industry, nearly two years ago. Like most of my colleagues, I joined with a background and experiences that were not in inbound marketing. ...
Growing Your Business With HubSpot Just Got A Whole Lot Easier
Growing Your Business With HubSpot Just Got A Whole Lot Easier
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Last week was a busy week in the world of HubSpot. The annual INBOUND conference was held in Boston, Massachusetts. This conference brings marketing professionals from around the globe together to ...
Innovative technology needs innovative strategies
Innovative technology needs innovative strategies
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Reflect for a moment on how you search for something. The pool of online users is split between mobile users and traditional desktop users, leaning to the former. According to a report done in 2016, ...
The Future of Digital is where Creative meets Calculated
The Future of Digital is where Creative meets Calculated
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Digital marketing agencies that strive to excel on the bleeding edge of technology face a number of challenges. The traditional challenge of the marketing industry has always been showing return on ...
The generation marketers need to start talking about
The generation marketers need to start talking about
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We often think of millennials as natives to digital technology. They've evolved and grown with the digital era as it constantly advances. With the focus on millennials, there's one generation that's ...
Generating Customer Engagement With Interactive Content
Generating Customer Engagement With Interactive Content
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Websites are a company's main focal point, a hub for providing information about your organization and services, and a place to differentiate yourselves from competitors. From time to time, websites ...
Email marketing is all about timing
Email marketing is all about timing
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When integrating email into your marketing strategy, it's important that you get those emails opened and read by your contacts. If you send your email at the wrong time, that isn't likely to happen ...
Drive leads after a trade show with email marketing
Drive leads after a trade show with email marketing
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In the previous weeks, we talked about how social media and landing pages can help your company pre, during and post trade shows! This week, we’re going to explain how your company can implement lead ...
It's time to start thinking like your buyers
It's time to start thinking like your buyers
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So, you've created your buyer personas. This is a great first step in any digital marketing strategy. You have to know who you're marketing to in order to see any success or results.
The secret recipe for a successful business blog
The secret recipe for a successful business blog
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We get a lot of questions at Hughes & Co. from clients and business owners alike about what our secret recipe is for successful blog writing. Blogs aren't the only piece of the puzzle that makes ...
It’s time to stop being afraid of video marketing
It’s time to stop being afraid of video marketing
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Video is intimidating, we get it.
Your website isn't working if it isn't generating leads
Your website isn't working if it isn't generating leads
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Having a beautiful looking website is just one piece of the puzzle. It's true that an ugly website effects your credibility, but just having a nice website also won't do anything for you.
The easiest ways to increase your organic website traffic
The easiest ways to increase your organic website traffic
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In this fast paced digital world, businesses need to be able to attract online users to their website effectively. The most effective way to do this is to invest in an SEO strategy and use targeted ...
Tips for running lead driving email marketing campaigns
Tips for running lead driving email marketing campaigns
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Email marketing is the best tool you can use to drive leads and sales for your business. It is the best because it works and that may surprise you because you are undoubtedly inundated with email.
Does your email marketing software measure up?
Does your email marketing software measure up?
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Email marketing with your potential and current customers is a great way for your business to build up brand awareness and brand loyalty. It's the modern version of direct mail, only instead of ...
Hughes & Co’s number one strategy for increasing website traffic
Hughes & Co’s number one strategy for increasing website traffic
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Two weeks ago, we released some client results that we are incredibly proud of. In case you missed that post, and in summary, we were able to increase our client's average monthly website traffic by ...
Are you blogging? Because you should be!
Are you blogging? Because you should be!
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I am not reinventing the wheel when I tell you that the digital landscape has changed and continues to change. If you have a new website and you don't have a blog, they did it wrong. There are so ...
Four ways to improve your marketing right now
Four ways to improve your marketing right now
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The end of the year is a time for reflection. It is a chance to look at the big picture, re-evaluate the goals we have for our business (or clients) and then decide what we are going to do ...
Does your business have a growth stack?
Does your business have a growth stack?
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Last week at Inbound, I settled in for one of my favourite sessions of the conference, HubSpot co-founders Brian Halligan and Dharmesh Shah's keynote presentation. Unlike past years, when they have ...
What Is Inbound Marketing - Part 2
What Is Inbound Marketing - Part 2
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Welcome to part 2 of our "What Is Inbound Marketing and Other FAQs". In part 1, we answered "what is inbound marketing?" and "my business uses social media, do I really need inbound marketing?" If ...
How is your mobile strategy?
How is your mobile strategy?
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Monday was like Christmas here at the HUGHESANDCO offices, with HubSpot releasing its eighth annual report on the the State of Inbound. Each year, we anxiously wait for the comprehensive report to ...
Why isn't your Inbound Strategy getting the right results?
Why isn't your Inbound Strategy getting the right results?
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Inbound marketing buy-in has come a long way since H&C Inc. saw the potential for our clients and grew into the strategic marketing team you know today. Now, most companies that we talk to are ...
Are your Automated Marketing Workflows Working?
Are your Automated Marketing Workflows Working?
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If you have been generating leads on your website for any amount of time, you are already aware that making the drastic leap from lead to customer can take time. Of course, that amount of time ...
Using workflows to manage your leads
Using workflows to manage your leads
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Last blog we discussed using buyer personas to enhance your segmentation strategy and narrow in on who you want to sell to, so what's next? Now you have to manage your leads to ensure you don’t waste ...
Enhance your business' Facebook page with the
Enhance your business' Facebook page with the "Services" tab
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There are many tools you can use on your business’ Facebook page to enhance engagement and reach. One of the cool features that many people don’t know about is the “Services” tab that gives you the ...
Lead generation tactics you should be using
Lead generation tactics you should be using
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As a business you want to be successful and profitable, but how is that possible without leads? It’s not. Having a brand that customers can see the value in is important when looking to establish a ...
5 SEO tactics you're not using right
5 SEO tactics you're not using right
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SEO (search engine optimization) continues to become more complex especially with multiple yearly algorithm updates from Google. In that sense, it has become a difficult strategy for businesses to ...
How to Choose a Blog Post Topic
How to Choose a Blog Post Topic
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A well-maintained blog that is consistently used is an important part of any robust and successful SEO-strategy.
5 tips for using video in your inbound marketing strategy
5 tips for using video in your inbound marketing strategy
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Scroll through your Facebook feed and most likely you’ll find a healthy balance of video and images. Land on a new website and often you’ll find a branded video on the home page. Video’s are steadily ...
6 easy ways to win at digital marketing
6 easy ways to win at digital marketing
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Being great at digital marketing requires planning, strategy and consistency. It’s about sharing content that drives interest in your brand and converts your audience into potential customers. We’ve ...
4 visual content pieces that will boost your digital marketing campaign
4 visual content pieces that will boost your digital marketing campaign
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Digital marketing relies on quality content, content that stimulates community engagement and eventually leads to online growth for your brand. While text is a huge part of the equation, the other ...
How to create successful emails that get opened, read and clicked
How to create successful emails that get opened, read and clicked
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Email marketing is effective. Yes, everyone’s inboxes are overflowing and filters like Gmail’s ‘promotions’ make your sales pitches pretty transparent, but people are still opening and reading and ...
Use these strategies to turn your qualified sales leads into customers
Use these strategies to turn your qualified sales leads into customers
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The reason why so many businesses are continuing to turn to inbound marketing is that the inbound marketing method delivers qualified sales leads, leads that are “warmed up” and are ready to hear ...
How to master your on-page SEO
How to master your on-page SEO
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Building out a successful website is like a science, in fact it's the science of SEO. If you wish to improve your websites performance and increase the quality of your traffic, then there are a ...
The five things your website is missing
The five things your website is missing
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These suggestions have the power to transform your business’ website from an occasional stumbleupon, to a user friendly ‘favourite’ with increased lead generation capabilities. In our previous blog, ...
Why your marketing strategy needs to focus on customer delight
Why your marketing strategy needs to focus on customer delight
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Inbound sales: The importance of being prepared
Inbound sales: The importance of being prepared
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Mid-way through a recent call with a prospect, I found myself stumbling. I was unsure of where I needed the call to go next and struggling to find the right words to get the conversation rolling ...
Finding Your Voice for Online Branding
Finding Your Voice for Online Branding
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Think about brands, companies or even individuals that stick out in your mind. Chances are, part of the reason you find these things and people memorable has something to do with the way they ...
Email Marketing is Integral to Your Inbound Marketing Strategy
Email Marketing is Integral to Your Inbound Marketing Strategy
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When you sit down to your computer every day, what do you do first? Personally, I (as well as the majority of you, I'm sure) check my email. And that is despite having constant access to my email ...
Manufacturers experience success with innovative online marketing
Manufacturers experience success with innovative online marketing
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Have you ever wondered if your website could behave like your best-trained, perfectly groomed and punctual sales person? One that never takes a vacation, gets sick or even… sleeps? This may sound ...
But Their Marketing Looks Just Like Mine Now
But Their Marketing Looks Just Like Mine Now
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So you've taken the initiative to commit to consistent branding, you've started a blog, developed a website that is doing great things online.... and suddenly your competitors have similar sounding ...
What Marketing Results Should Look Like
What Marketing Results Should Look Like
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The world of marketing has been given quite the reputation. Especially the local firm marketing philosophies of the past. Words like "awareness" and "return on investment" should not be in the same ...
Developing a Marketing Plan for Success
Developing a Marketing Plan for Success
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Without a plan there is no destination.
Using Content to Market Your Business (without boring your reader)
Using Content to Market Your Business (without boring your reader)
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A few weeks ago I returned from a wonderful three week European Vacation. One of the challenges of travel is sharing special memories and experiences with family and friends without boring them (it ...
Blog Consistency and Creativity
Blog Consistency and Creativity
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The world of content marketing is regularly preaching that you should blog, and not only that. They say you should be a consistent blogger. So how much blogging is enough? What is the cutoff for ...
Standing Out in a Sea of Competition
Standing Out in a Sea of Competition
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As a business owner or a marketer for a business you are often tasked with the all important job of being bigger/better/more than the competition. You want the billboard in the best part of town, or ...
The Fundamentals of Planning Your Marketing Strategy
The Fundamentals of Planning Your Marketing Strategy
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This is a real Method Map used with a Hughes & Co. client Marketing should be calculated and strategic, it should never sit undocumented or analyzed. That is why at Hughes & Co. we believe in ...
What Exactly is Included in my Brand?
What Exactly is Included in my Brand?
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The marketing world is often talking about branding projects and not giving much insight as to just what exactly is involved. Your branding is amongst the most important factors when it comes to your ...
Inbound Marketing: 10 Quick Tips
Inbound Marketing: 10 Quick Tips
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Make your website more Inbound Marketing optimized with these quick tips that are a snap to implement and will be a results generating machine!
Why Marketing is Science, Not Magic
Why Marketing is Science, Not Magic
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When we approach a marketing project we are often given a confused look and told, "Our last marketing company did not understand our company financials." Our response is "That is probably why we are ...
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