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Why your brand should be using Facebook ads to generate leads

It’s been a decade and a half and yet Facebook remains one of the most popular websites on the internet. With over 1.49 billion members worldwide, it’s a hotspot for people to connect with friends, family, coworkers and community members. With millions of people within a click’s reach, we cannot stress enough the value of a good Facebook ad. Never tried it before? Here are our top three reasons your brand should be investing in Facebook ads:

Reaches an audience outside of your followers

We know social media is a great place for lead generation and spreading brand awareness. However, as limitless as social media feels, it can actually be restricting if you're not paying. When you post to most social media platforms, an algorithm makes your post viewable for approximately just 7% of your followers. That’s 7% of JUST your followers. There is an entirely untapped audience outside of your followers that could be valuable leads. How do you reach other people? Ads.


If you’re dipping your toes in the social media advertising waters for the first time, Facebook is a great place to start. It is wildly affordable and lets you start as low as $1 depending on what and where you want to promote your content. Likewise, with Facebook, you don’t have to approach with an all-in demeanour. Facebook’s small payment increments allow you to throw a few bucks at a time at your posts to see how well it takes off. So start with $5 before you put down $50 and see what happens. You may be surprised to see your Facebook ad take off with just a few bucks behind it.

Targeting Capabilities

Like any good marketer, you don’t want just any leads. Racking up a ton of unqualified leads can waste a lot of time and money as you try to figure out if they will eventually turn into customers. Avoid this hassle when you use Facebook ads to narrow down your search by location (country, province, region), age, gender, interest, job description, language, relationship status, education… seriously, the list goes on. You can even narrow down your search by recent life events, for example, you can specifically target people who announce they just got a new job or entered a new relationship. These specifics can help you locate prospects that go from leads to customers is less money and time than unqualified leads.

With the right research and data, you can reach hundreds of people near your business looking for exactly what you have to offer. It all starts by knowing your audience and targeting to find them. If you need help narrowing down your search criteria, contact the experts at H&C Inc. to identify your target audience and create compelling advertisements that turn your audience into leads and leads into customers.

Grace Howes

AUTHOR: Grace Howes

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