Facebook is continually opening the doors of opportunity for businesses all around the world. Technology is constantly affecting our daily lives, and as mobile continues to take over users’ browsing experience, Facebook for Business has adapted and provided the means necessary for you to utilize your business page and advertising to attract customers the right way. As the Internet continues to blur borders, it only makes sense to use the biggest social media platform available to improve your brand strategy.
Finding customers with Facebook
Facebook is used on a daily basis globally. You already know how important your business page is for attracting potential customers to your brand, or facilitating a relationship with current ones. When it comes to extending your reach, Facebook is a perfect platform to look beyond the local sphere. With more than 1 billion people on the platform connected to at least 1 business in a foreign country, you know that there’s the potential for you to attract a global audience and increase your brand awareness.
Global targeting made easy
The tools available to you make it easy to attract the customers you’re looking for. Once that’s done, it’s all about having an effective business page and website that’ll lead to conversion. International look-alike audiences are one tool that helps you reach people in new countries that are similar to existing customers. All you have to do is upload a list of existing customers or high-potential leads.
Finding your best-value customers across the world is made easy, whether it’s in specific regions or in trade groups (such as NAFTA). Facebook’s targeting options for Mobile App Install, Mobile App Engagement, and Website Conversion objectives help automate and reduce guesswork involved when exploring new markets.
Get the information you need
Geographic information, demographics, and purchase behaviour are all audience insights that can give you a better idea of the global audience you’re looking for. There are also some cool tools that can keep you educated on the global business world:
- Cross-border business handbook
- Facebook IQ newsletter
- Online courses on cross-border marketing
Haste & Hustle is one of our many projects in which we utilize Facebook’s global marketing tools. Using Facebook’s advertising, our goal is to market this invigorating sales and marketing event to our friends across the border and other various locations with the goal of selling it out. We live and breath social media strategy and manage social media retainer clients in a variety of industries. If you're ready to boost your online presence, connect with us to lay down the groundwork of your next Facebook marketing campaign.