When a large sporting event hits the tube it is inevitable that social media reacts and gets interesting for the evening. So we thought a snapshot of Superbowl social media was in order. Here is the break down of the big game.
The Basics
24.9 Million Superbowl Tweets
Top Tweets per Minute: 381,605 at 8:32 when Percy Harvin had an 87 yard kickoff return for a touch-down.
Most mentioned players: Percy Harvin & Peyton Manning
Advertisers on Twitter by Mention
Budweiser: 163,002
JC Penney: 118,035
H&M: 103,505
Coke: 83,463
Doritos: 61,985
Radio Shack: 29,828
Maserati: 29,558
Bud Light: 20,157
Chevrolet: 17,785
Hashtag Stats
#superbowl: 25,817
#sb48: 18,618
#bestbuds: 4,513
#seahawks: 4.484
#esurancesave30: 3,879
How Many People
50 million unique users on Facebook had more than 185 million interactions.
Who?
What Was Trending
Percy Harvin opens the 2nd half with an 87-yard kickoff return for a touchdown
Jermaine Kearse catches a 23-yard touchdown pass to extend Seattle's lead
Malcolm Smith intercepts Peyton Manning and returns it for a touchdown in the second quarter
The final whistle blows, giving the Seahawks their first Super Bowl crown
Demaryius Thomas scores Denver's first and only touchdown
The Video Marketing - YouTube Views
40 million + views:
10 million + views:
9 million + views:
7 million + views:
5 million + views:
So there you have it, a quick look at Superbowl 48 by the social media stats. With the Olympics fast approaching we are getting excited to see how the social media plays out with what have already been controversial games. Stay tuned to the blog, we have plenty to talk about!