Is it possible to turn your Facebook page into a lead generation, sales winning digital tool? Of course it is. With over 1 billion active users on Facebook, it may be one of the smartest platforms for brands to take on the social sell.
With a smart Facebook page set-up, use of the platforms analytic tools and their easy to use advertising tools your business's Facebook page can be used to increase sales.
Here’s what you must include to make a sales ready Facebook page.
Use Visual Appeal
If you’ve read our blog, you’ve probably seen this statistic a few times: images on Facebook receive 84% more link engagement than any other type content. The power of images in undebatable on this platform.
This starts with a customized cover photo and continues with every post you make on the page. Images that catch the eye, are relatable and preferably not stock do best on a crowded platform like Facebook.
Set-up Your Page Right
Start by fill out everything, page info, services, location, phone number, you don’t want your audience to have to hunt to find you somewhere else.
Next, you have filter options, you need to use them. Under page settings you can control what goes on your page; what countries can see your page, the types of content followers can post and you can even block unwanted words.
Now you’ll want to enable reviews on your business page, allow your customers the opportunity to show their love for you. Add other social media tabs to your Facebook page and add ‘interests’ to your page.
Choose tabs that sell your business the most effectively. We have chosen About, Services and Reviews to act as the three tabs audience can access the easiest.
Use Calls to Action
Last year Facebook got in on the inbound marketing staple and added calls to action to business pages and Facebook ads. You have seven call-to-action buttons to choose from including; book now, sign up, contact us and shop now. They are placed at the top of the page, next to your like button and can be linked to the landing page of your choosing. CTA’s are also available on Facebook Ads, boosts and video uploads.
You also need to use a CTA in the content written on every post, “click here to learn more” or “like if you are agree,” are just a couple of examples.
Post Valuable Content that Engages
Think about your Facebook feed, it is full of posts. Now ask yourself what makes you click a link or engage with a post? It’s always something that catches your interest.
If your business truly understands its customers base, then you're at the advantage of understanding the types of content that would inspire customers to engage or click through. Think useful and interesting with every post you make.
Advertise on Facebook
Facebook’s advertising arm is online sales driven. There are many ways to take advantage and Facebook does a great job with audience targeting to help you reach the customers you want. Three ways you can take advantage of the advertising tools are to boost a post, create a targeted ad or a remarket to your websites visitors with another Facebook Ad.
Use insights to strengthen your marketing
Facebook’s insight tools makes it easy to identify the success, reach and engagement of every post. By analyzing the data you receive you can better optimize your future Facebook marketing plans. From when to post to the kinds of content your followers best respond to.
Selling on social media requires consistency and starts with a marketing strategy. Download the ebook below to get a start on your social media marketing strategy.
