Topic generation, research and developing supporting arguments, writing and designing materials and optimizating your content with keywords are all a part of the long process of content creation. Each piece of content you put out will have a direct impact on your positioning and marketing efforts, and if done correctly can bring in leads long after you’ve published the piece. Promoting your content the right way across social platforms can ensure you get the results you’re looking forand avoid producing wasted content. Below are some of the best practices you can use when posting on social media.
Sharing on LinkedIn
Join active and relevant groups - Use the search feature and find groups that appear relevant to your target personas.
Engage regularly - Participate thoughtfully by liking, commenting, and providing relevant resources.
Share content - When new content comes out, have each member share it within their individual group and introduce the post with a thought-provoking personal message.
Shorten titles & description - Keep the title below 70 characters and the description below 250 to avoid any cut-offs.
Sharing on Facebook
Use images - We’ll never stop saying that images are an important piece of content! They just make your content that much more approachable.
Increase your word count - Unlike other platforms, it’s encouraged to use more text, as posts with 80+ words generally attract more engagement.
Limit title lengths - Post titles should be no more than 100 characters to avoid being cut off
Publish after hours - Facebook publishing is best done after work hours as these are the peak hours and you’ll get more interaction.
Don’t spam people - It’s best to aim for 80% engaging/helpful information and 20% promotional information.
Sharing on Twitter
Find relevant conversations - Once you get the hang of advanced search queries leading you to industry-related conversations you’ll be well on your way.
Use hashtags - People searching for information regarding a specific topic will utilize hashtags on the platform, so using them in content is a great way to direct potential leads to your page.
Tweet very frequently - Because the feed moves so fast, users often will look past your business if you’re not posting on a regular basis.
Having an understanding of each platform is important when it comes down to the content you’re choosing to provide and how to best attract your target personas. Each platform offers a unique experience for both brands and customers, and understanding how your brand can best interact with them will be a big booster for your digital presence. Just remember that along with having an effective strategy on these platforms, you also need an effective strategy when it comes to your content creation!