When it comes to marketing your business, you’ve probably already recognized the potential to reach your target audience by utilizing Facebook ads. With most, if not all, of your potential customers being a part of Facebook’s massive community, you need to find a way to advertise on it effectively. Many brands throw time and money down the drain due to simply posting on Facebook to drive them to their page and then to their website.
Establishing the right strategy is important, and understanding Facebook ads is the first step in doing so. Creating optimized Facebook ads that are targeted to the right audience can help you spend your PPC budget wisely and in the end, get that positive ROI you’re looking for.
Facebook ad fundamentals
Visual appeal - People pay more attention to visuals on their timeline, so why not use this to your advantage? It’s also treated more favourably in Facebook’s algorithm and is more engaging as opposed to text.
Relevancy - Depending on the settings you use, you’re probably spending money when someone views or clicks on your ad. The more relevant your ad image, ad copy, and destination page is to your audience, the more favorable you will be in both your audience’s and Facebook’s (algorithm’s) eyes.
Value proposition - Your value proposition has to be believable. How is your product or service different from others? Why should the viewer click your ad? Special offerings and social proof are both great ways to do this.
Call-to-action - Without a CTA your viewer may get lost in the ad and not know what to do next. CTA’s are also an effective way to add a sense of urgency and encourage people to click on the add-in that moment.
Identifying your target audience
Keep in mind who your best current customers are and use Facebook’s targeting options to reach other similar audiences. Using the audience targeting options is important in ensuring your ad is shown only to people that meet the selected criteria which can include:
- Demographics, education, location
- Interests (what’s shared on their timelines, etc.)
- Behaviours (what devices they use, past or intended purchases, etc.)
- Connections, partner categories
Accompany your ads with landing pages
Be sure not to connect your Facebook ads to your website or product page without first pushing visitors through a landing page. Simply sending people to your website or product page without any clear direction of what to do isn’t worth the ad spending. If you’re spending money on each click, make them count! Maximize your Facebook advertising efforts by educating users before asking them to buy.
Facebook ads are an effective way to engage and attract your target audience. By understanding the platform and utilizing the features you have at your disposal, you can create a killer Facebook campaign. Once you know how much you’re willing to spend and who your target audience is, focus on the finer things, and you’ll be able to generate success and the ROI you’ve been looking for. If you want more Facebook ads with less of the hassle, connect with us today to start your ad campaign.