Video marketing continues to be a top priority for anyone looking to enhance their marketing strategy. Video has become a proven marketing tool as brands and events continue to utilize it to add a personal touch and encourage engagement with their audience. The technology for this type of content is only getting better so it’s a good idea to know how to take your video marketing to the next level and get the best ROI when using live video to market your event.
Preparing your live video content prior to the event
The audience you’re looking to reach with your video marketing should know about it far in advance. Social media, newsletters, even blogs are great ways to let people know about the live video content you’ll have available. Having individuals that you’re featuring share the information is also a great way to raise awareness.
You can also look to try and partner with a media outlet. There are tons of outlets out there with big followings on social media, and I’m sure you can find one that’s willing to come to your event to help market your event and get more user engagement out of the online community.
Utilizing new technologies to enhance the viewer's experience
If you’re live streaming your event to a lot of people online, ensuring the experience is maximized is important so that you leave a lasting impression on viewers and hopefully foster a good word-of-mouth campaign online after the event. Audience interaction and audience engagement functionality can make your event almost as good online as it is in person. Social, chat, surveys and polling technology can all help amplify your live video.
Key channels you can and should be live streaming on
Facebook Live - Now available to everyone, Facebook Live is a great tool to use when hosting an event. Going live through the Facebook Event gives people that have RSVP’d to it a notification so that they can tune in and see what you’re hosting!
Periscope - Event attendees, journalists, and bloggers can all be used to share their perspective on the event on this live-blogging platform. It’s Twitter-owned, so using hashtags is also a great way to be found on Twitter feeds.
Instagram Live - New to the party, Instagram Live is quickly being picked up by brands and influencers as a tool to also reach their followers. It’d be a great tool to use for shorter clips along with your Instagram Story.
Although live video content is great, don’t forget about general video content for your platforms! Video clips posted through your social channels throughout are also great. If you’re running an event and need some social media help, reach out to Krystyn here to see how H&C Inc. can support your social content needs.