The social cat has finally found its way out of the bag and has a lot of information to share about your strategy. The State of Inbound is an annual report released by HubSpot that evaluates the marketing world, specifically the innovation of technology and the evolution of the inbound methodology. There’s a lot to take away from this report every year especially if you're looking to enhance your marketing strategy. Here’s some key takeaways from this report that we feel can benefit your business.
Diversifying your content
Growing your organic presence and writing blog posts should be a priority, no doubt as SEO is important when attracting leads and converting them into customers.However, it’s been reported that content priorities aren’t currently lining up with customer expectations.
Consumers today are looking for more social posts, videos, and news articles. Diversifying your content is important, just be sure to keep up on it all, including your blog posting! Making blog posts easily digestible is important to meet the skimming habits of consumers.
Growing mobile usage
Ensuring your content accommodates growing mobile habits is important; a third of people now say mobile is the primary device they use to access the internet. 88% of search experts are predict that over the next 12 months, mobile friendliness will have the greatest impact on Google’s algorithm.
Voice technologies and conversational UIs may also pose a risk to SEO strategies as more people are using them for content on demand. Traditional search engine providers are already taking notice and have started implementing conversational search into their product plans.
Some intriguing takeaway stats
- Social content consumption has continued to increase over the past two years:
- 57% increase on Facebook
- 25% increase on Twitter
- 21% on LinkedIn
- Facebook users watch 8 billion videos per day
- Snapchat users watch 10 billion videos per day
- 36% of smartphone owners use messaging apps
- Google is still doing at least 3 billion searches per day
- Facebook is up to 2 billion searches per day and gaining ground
In the digital age of today, you either adapt and innovate or get left behind by the competition. Digital technology is continually impacting business strategies, both externally and internally. When it comes to your marketing strategy, being aware of the market and what consumers expectations are can give you a better idea of what direction you should be going to enhance your customer relationships and social presence.