In today’s digital world brands must adopt a marketing strategy that can successfully attract customers through complex online channels. Customers nowadays are taking to social media to interact with brands and voice their opinions and this is something that shouldn’t be overlooked.
Social media is a great tool to create brand awareness and acquire customers, that is if you know how to create and share the meaningful content the way they want to see it. Here are some tactics you should implement to take your social media strategy to the next level and successfully attract the customers your business wants.
Search and find the discussions on social media
With around 340 million tweets being sent out a day, there is a high chance someone is talking about your brand and you may not even know it. Being proactive on social media platforms is key to attracting customers, as more often than not customers are discussing brands without the formal use of handles and hashtags.
Using applications such as TweetDeck can help you find potential customers talking about your brand through the use of keywords. Search tactics are effective because you can see what people are talking about, get involved in the discussion, and even take potential customers away from your competitors who aren’t as social media-savvy.
Make it competitive with contests on social media
Who doesn’t like a good incentive? Contests are a great way to boost your followers and engagement, just be sure to do it properly so you aren’t attracting the wrong followers. Content posting/sharing such as picture contests are great ways to promote your brand as customers have the opportunity to share to their social networks ultimately increasing word-of-mouth generation. These contests are big lead generators and are a great way to keep conversations about your brand relevant on customers social media pages.
Build and maintain the relationship
Social media is a great tool to create a relationship with customers as it gives your brand the opportunity to further connect with them. Consumers appreciate when a brand recognizes them, and by speaking to them in a personal manner you can successfully build relationships and create loyalty. Responding to messages, both negative and positive, on these platforms along with live chat sessions can further humanize your brand and can turn unhappy customers into potential brand ambassadors.
These are just a few of the many tactics that you can implement on social media to attract customers. It is a great tool for humanizing your brand and for helping to understand your customers perceptions of your brand. The tactics listed above all help give your customers the acknowledgment they want by their favourite brands on social media, so get to it and stay ahead of your competition. Start your social media strategy Niagara, below.
