The founders of Matter came to us as a numbered company with an incredible plan for the direction of their business, but no idea how to encapsulate that in a word, or an idea. They needed someone to build a brand from the bottom up that could stand up with the titans of industry as collaboration with industry giants is high on the organizational priority list.
Beyond framing Matter’s ideas with a brand that looks and feels innovative, H&C Inc. was tasked with developing a website, social media strategy, pitching material to secure funding, and an advocacy platform to ignite Matter’s global mission from the heart of Niagara.
Matter’s new website uses a niche organic search powerhouse alongside a different and wildly compelling narrative to do more than inspire, Matter is designed to ignite. We also knew that compelling wasn't enough but that a very specific quality of conversion was needed, so we designed a form that delivers letters of public support to elected officials. Before this brand has even hosted its official launch, we are creating automation strategies to keep up with the public demand, our true champions for change that Matters. We have also helped Matter get noticed by some big brands and are working on partnerships with 4Ocean, PlasticOcean and Sodastream's ocean cleaning efforts.