From research through to deployment, Hughes&Co works hand in hand with companies and organizations to find the right brand. Our ideal result is a brand that resonates, that is future proofed, and that has fast adoption inside an organization for rapid ambassadorship.
Market & Community Consultation
Our process begins with gaining a firm understanding of who an organization is and why the current brand no longer serves them. This work forms a fulsome perspective on the task at hand and begins to build the roadmap to our final product. From research to surveys, stakeholder interviewing and assessment of existing brand impact, we leave no stone unturned.
We take what we've learned through our initial consultative process and form a list of competitor brands that we learn from. What is creating an impact and what isn't. What exists already and how do we make something different and exciting to capture interest and earn ongoing attention.
We have the foundational elements to guide our creative thinking. This is the intangible bit - we sit around tables, we send slack messages when ideas strike and put pencil to paper to capture the visual concepts we develop. The brain trust of Hughes&Co collaborates to conceptualize what this brand will look like, how it will speak and how people will hear it. This is where the brand takes shape.
Brand Strategy Development
Having the brand is not enough; how do you use it? We build out a brand strategy that details how the brand is applied, how language supports the brand. Ensuring the brand is resilient and thrives after our exit from the process, means we give you everything you need to take those next steps. A guideline for deployment, a roadmap for being effective and an open door when you need us to fire up the engine and take it for a spin again for you.