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Rinaldi Homes

A long established family business was ready to have their brand and marketing match the integrity of the beautiful homes they build. A refresh on a long-standing and recognizable home builder brand, a new website that organizes content in a way that just makes sense, and a set of new assets to support all of it. This was a truly transformative result.

  • BRAND REFRESH
  • SUITE OF BRAND ASSETS
  • WEB DESIGN + DEVELOPMENT
  • CONTENT

 

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BEFORE

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AFTER

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Rinaldi Homes website on laptop
 The goal, create a new brand that communicates not only who they are but the superior quality and attention to detail in what they do. We let this refresh do the talking, and the results have been a thrill.
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Rinaldi Homes website on mobile phone
Custom home builder badge design
Ready by Rinaldi - Brand Badge
The brand is augmented with the addition of a jump-off in their new font set, ensuring that at every touchpoint, this brand feels refined and new. Secondary assets including a company seal, inconography and standard CTA verbiage bring it home. This brand transformed the outward appearance of Rinaldi Homes.

Results

User-friendly and visually captivating, their new website reflects the high-quality assets Rinaldi is known for building. Drawing inspiration from their family heritage and shift into modern presale models, we've built a website that truly captures the essence of the Niagara lifestyle they've been building since 1955 through timeless typography, all encompassing project imagery, and content that focuses on the Rinaldi difference. Ensuring that consumer online experience aligns seamlessly with the in-person journey of buying a Rinaldi home was our main priority when developing navigation and content.

In essence, Rinaldi Homes is not just building houses, but instead they're crafting lifestyles. Their brand refresh and website revamp embody this philosophy, reintroducing a modernized, family-business touch to the digital realm. As they continue to build for the future, Rinaldi stands at the forefront of the industry, a beacon of innovation and quality within the world of homebuilding - a testament reflected through their new digital assets and brand identity.

We love working with companies who have a story to tell - just like Rinaldi Homes. Making sure your brand’s website captures your companies’ evolving identity and market is what we do. Contact our team today to touch base about reinventing your company, while maintaining core foundations that make your brand authentically you. 


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