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Contrans

Contrans, a multinational transportation group under TFI International, approached Hughes&Co to develop a multifaceted website design that could be applied to all of its subsidiaries.

First, working through a design process that captured the evolving needs of different sized transportation companies with different services offerings, Hughes&Co developed a dynamic site that features a fresh take on the Contrans brand. Then our team set out on a long-term partnership to rebrand and reframe the current companies under the Contrans name, as well as all new acquisitions. This easy to use functionality ensures that transportation professionals are able to access information they need from where they are, on the road. Searchability and location usage allows for job postings to be found and applied for all in one place. Truly, this redesign has been a game changer for some of these smaller companies who otherwise wouldn’t have had a meaningful web presence. 

At Hughes&Co, making a digital presence tangible, strategic, and attainable is part of what drives us. 

  • WEB DESIGN + DEVELOPMENT
  • SCALABLE ORGANIZATIONAL ASSETS
  • FULL SCALE PROJECT MANAGEMENT
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The goal of this project and its ongoing work is to create a standardized but customizable digital experience for all of the sub-brands that fall under the Contrans / TFI International group of companies. Each acquisition, of which there are currently more than 80, has personality but also a defined fit into the Contrans ecosystem. Their sites reflect this.
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Elements of the digital experience are enhanced by the inclusion of standard iconography and a series of photography retouching elements that creates visual consistency for these transportation companies located across North America. 

Results

These easy to use, functionally designed websites, ensure that transportation professionals are able to access information they need from where they are, on the road. Searchability and location usage allows for job postings to be found and applied for all in one place. Truly, this redesign has been a game changer for some of these smaller companies who otherwise wouldn’t have had a meaningful web presence.

This has been a 3 year relationship that has seen several new websites created and hundreds of pages of content translated into 3 languages. Our team has become an integral part of the Contrans marketing effort and regularly works with newly acquired corporations to recreate their digital footprint. With a lens on hiring, Hughes&Co ensured that these sites showcase the best the Contrans name has to offer and why they are industry leaders, not just in Canada, but across North America.

New Project

Hughes&Co collaborates with our teams to create the perfect website solutions for our businesses. Their team of marketing professionals provide support and collaborate with our team members to develop a solution to elevate each of our brands.

Stephanie Bray
BUSINESS ANALYSIS
CONTRANS VRAC INC


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