in-lite

A strategically phased approach to automating sales processes, integrating multiple platforms, and making marketing work for their bottom line.

in-lite is a multinational luxury outdoor lighting manufacturer and supplier with a complex business model that was hungry for a growth-driven marketing strategy to support their ambitious goals.

Embarking first on a indepth Hubspot portal audit and automation project, in-lite engaged Hughes&Co to map contacts. By implementing a lead scoring and segmentation system, clear delineation between sales ready leads or marketing contacts was created and entered into strategic marketing workflows. From there, Hughes&Co created sales playbooks within the Hubspot CRM to support the sales team, and identified opportunities for automation and implemented marketing automation to better prepare contacts for the sales process.

Our team works to complement the internal marketing team at in-lite — this type of collaboration is the kind of work that inspires us.