The Niagara Workforce Planning Board has served the Niagara Region for decades under a data-centric mandate that worked to capture insights and trends about work in Niagara. Through visionary thinking, leadership and collaboration, the current roster of professionals at the helm considered what that data could mean and do. How could they turn these insights from data on paper to calls for action, drivers of change, encouragements of good work and more?
Enter Hughes&Co. We joined them in a collaborative thinking process that dug deep, considered every element of the future of this organization and ultimately led to a renamed, rebranded and well-strategized deployment plan for communications moving forward. We found that one of the biggest challenges was a fundamental misunderstanding of what they do, what they could do and why they do it. Workforce Collective better captures the broader mission of the organization, and through their work with us and other partners they have developed a brand ecosystem that will serve them well for the decades of good and important service to come.
- BRAND IDENTITY + DEVELOPMENT
- COMMUNICATIONS STRATEGY
- BRAND GUIDELINES
Hughes&Co led us through the lofty task of changing our organizational name, and then crafted the brand strategy and supporting architecture to carry it through to deployment. We appreciated being able to lean on their expertise through the rebrand process as well as their encouragement to see from different angles to produce the most thoughtful outcomes.
COMMUNITY OUTREACH LEAD