work-inner-top-banner

Gillian’s Place

As one of Ontario's first shelters for abused women and children, Gillian’s Place has been providing safe refuge and non-residential programs that enable women, non-binary people and their children to break the cycle of violence for over 40 years. Gillian's Place approached Hughes&Co to facilitate a full reimagining of their brand from logo to website to a comprehensive overhaul of their assets. This project would be complete with diverse and inclusive imagery, visionary design elements, a brand identity refresh and empowering and compelling content.

  • BRAND IDENTITY + DEVELOPMENT
  • WEB Design / Development
  • PRINT DESIGN
  • PAGINATION
  • ART DIRECTION
GP-before

BEFORE

before-after-divider
GP-logo

AFTER

#231741

#6335A8

#C24767

#88DCDE

#EDF9F9

support-when-you-need
Sourced photography was designed to showcase the diversity in client of Gillian's Place and give people seeking refuge, safety or support the perspective of "this is for me" through visual communications.
work-middle-top3-banner1
work-inner-middle-banner2
work-inner-middle-banner3
work-inner-middle-banner1
The brand experience included custom icons to create a consistency in visual communications, and an easy qualification of content for the viewer.
bottom-type-icons1
GP-icons1
GP-icons2

Content to connect

The content experience of the Gillian's Place brand is founded in connection; the narrative style of writing alongside the personal experience anecdotes peppered throughout achieve this objective. Emotive language, personal calls to action, support first messaging and a simple writing style work to create an accessibility and warmth. This website and associated communications do more than inform, they invite.

community-stories-bottom1
New Project


Everyone at Gillian’s Place has enjoyed working with the very friendly, capable and experienced team at Hughes&Co. While our organization has undergone many changes, the Hughes&Co team is always there to help and support us with a professional smile.

Graeme Dargavel
DIRECTOR OF DEVELOPMENT & COMMUNICATIONS
GILLIAN'S PLACE


Ready to start a project with us?

GET A QUOTE TODAY

Related Projects

Goodman School of Business

Related Post Title 2