As one of Ontario's first shelters for abused women and children, Gillian’s Place has been providing safe refuge and non-residential programs that enable women, non-binary people and their children to break the cycle of violence for over 40 years. Gillian's Place approached Hughes&Co to facilitate a full reimagining of their brand from logo to website to a comprehensive overhaul of their assets. This project would be complete with diverse and inclusive imagery, visionary design elements, a brand identity refresh and empowering and compelling content.
- BRAND IDENTITY + DEVELOPMENT
- WEB Design / Development
- PRINT DESIGN
- ART DIRECTION
Content to connect
The content experience of the Gillian's Place brand is founded in connection; the narrative style of writing alongside the personal experience anecdotes peppered throughout achieve this objective. Emotive language, personal calls to action, support first messaging and a simple writing style work to create an accessibility and warmth. This website and associated communications do more than inform, they invite.
Everyone at Gillian’s Place has enjoyed working with the very friendly, capable and experienced team at Hughes&Co. While our organization has undergone many changes, the Hughes&Co team is always there to help and support us with a professional smile.
DIRECTOR OF DEVELOPMENT & COMMUNICATIONS