It is a question we hear often, and one that we love to answer. Inbound Marketing is the future of the marketing industry and we just so happen to be specialists that are partnered with the leading software provider for the Inbound Marketing revolution.

We are moving away from disruptive marketing and making our clients found by the people that are looking for them. The best part, it works. We offer information for information in a non-monetary exchange that generates leads, trust and begins building relationships with prospects early in the sales process. We break it down below. 

The Fundamentals

The reality of what we are doing when we embark on an Inbound Marketing campaign is take strangers and turn them into customers, and there are several methods by which we achieve this. As consultants it is our job to figure out the best method for your business, but fundamentally it will be a cocktail of the above listed components that will strategically work together to get you results.

Attract

The attract stage of the process is to get people to find you and more importantly, notice you. Offering valuable content that is presented in such a way that it will be found by the people that are looking for someone that does what you do. We cast aside the notion that everyone should know about your business all of the time, we in stead focus on finding people that are in the market for what you offer. Traditional marketing considers awareness as a value proposition. We think that if everyone knows your name and you aren't making money, that is a waste of energy and marketing dollars.

The second element that is incredibly important for the attract stage is social media. When we began our journey in the digital marketing world we focused on social media, we made large online communities for several clients but we knew it wasn't enough. Fundamentally, the social media realm is an essential component of the Inbound Marketing methodology because it lends to your traffic building and gives people who are interested in your company the opportunity to become a member of your captive audience. Their "subscription" to you or your company is a regular reminder to check out your content, take your advice and learn from the articles that you have shared as an expert in your field.