Instagram is a social networking site that allows its users to take photos and videos, add graphic filters to them and share them on various social media sites, all the while being a full social media site itself. Instagram has three areas for any company to consider when wanting to join: Getting Started, Inspiration and Advertising.
Instagram makes it easy to get started with some basic steps (i) start with clear goals, (ii) choose themes to tell a story and (iii) take time to create high-quality content. These steps include tips on how to be most effective in making an account name, profile picture, text (captions for pictures), commenting and liking and tagging, as well as proper ways to use the image tools and image subjects.
In our experience the ability to watch a company's story unfold through imagery that has an evolving narrative and consistent style is incredibly effective. Every business has a multitude of beautiful things happening everyday, from the mechanics of manufacturing to the clean lines of modern office space... your world is beautiful! Show it off!
Pick a theme that relates to your brand and be creative. Ben and Jerry’s ice cream uses images of their cones and another item as the ice cream like the moon or clouds. Check out their instagram feed here.
#Hashtags can also be used as a common theme among Instagram users. A popular hashtag is #thingsorganizedneatly, which is a group of items arranged in an orderly fashion and are centered by a common colour, place, mood or idea, and shoot from above. #awesome!
Instagram is currently working on bringing advertisements to their social networking site that will create a great ad experience for the business, but more importantly the consumer. In the meantime, being able to share and create followers is the best way to get your brand out there. Be unique and bring value to your brand and everyday life through photos and videos... like we always say: Awesome content = awesome results!
Share your experiences and pull beauty from everywhere to show your audience what your brand really is. Between our social media experts and in-house photographer, the team at H&C Inc. is poised to motivate your followers into becoming leads. Connect with us today to get started.