Superbowl Social Media Round-Up

Written by Allie Hughes | 2/4/14 3:03 AM

When a large sporting event hits the tube it is inevitable that social media reacts and gets interesting for the evening. So we thought a snapshot of Superbowl social media was in order. Here is the break down of the big game.

 

Twitter

The Basics

24.9 Million Superbowl Tweets

Top Tweets per Minute: 381,605 at 8:32 when Percy Harvin had an 87 yard kickoff return for a touch-down.

Most mentioned players: Percy Harvin & Peyton Manning

 

Advertisers on Twitter by Mention

Budweiser: 163,002
JC Penney: 118,035
H&M:  103,505
Coke: 83,463
Doritos: 61,985
Radio Shack: 29,828
Maserati: 29,558
Bud Light: 20,157
Chevrolet: 17,785


Hashtag Stats

#superbowl: 25,817
#sb48: 18,618
#bestbuds: 4,513
#seahawks: 4.484
#esurancesave30: 3,879

 

Facebook

How Many People

50 million unique users on Facebook had more than 185 million interactions.

 

Who?

Men 18-34
Women 18-34
Women 35-49
Men 35-49
Women 50+

 

What Was Trending

Percy Harvin opens the 2nd half with an 87-yard kickoff return for a touchdown

Jermaine Kearse catches a 23-yard touchdown pass to extend Seattle's lead

Malcolm Smith intercepts Peyton Manning and returns it for a touchdown in the second quarter

The final whistle blows, giving the Seahawks their first Super Bowl crown

Demaryius Thomas scores Denver's first and only touchdown

 

The Video Marketing - YouTube Views

40 million + views:

 

 

 

10 million + views:

 

 

 

9 million + views:

 

 

 

7 million + views:

 

 

 

 

5 million + views:

 

 

 

So there you have it, a quick look at Superbowl 48 by the social media stats. With the Olympics fast approaching we are getting excited to see how the social media plays out with what have already been controversial games. Stay tuned to the blog, we have plenty to talk about!