The social cat has finally found its way out of the bag and has a lot of information to share about your strategy. The State of Inbound is an annual report released by HubSpot that evaluates the marketing world, specifically the innovation of technology and the evolution of the inbound methodology. There’s a lot to take away from this report every year especially if you're looking to enhance your marketing strategy. Here’s some key takeaways from this report that we feel can benefit your business.
Growing your organic presence and writing blog posts should be a priority, no doubt as SEO is important when attracting leads and converting them into customers.However, it’s been reported that content priorities aren’t currently lining up with customer expectations.
Consumers today are looking for more social posts, videos, and news articles. Diversifying your content is important, just be sure to keep up on it all, including your blog posting! Making blog posts easily digestible is important to meet the skimming habits of consumers.
Ensuring your content accommodates growing mobile habits is important; a third of people now say mobile is the primary device they use to access the internet. 88% of search experts are predict that over the next 12 months, mobile friendliness will have the greatest impact on Google’s algorithm.
Voice technologies and conversational UIs may also pose a risk to SEO strategies as more people are using them for content on demand. Traditional search engine providers are already taking notice and have started implementing conversational search into their product plans.