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Small Business Marketing Starter Pack: Print

Congratulations! If you’re reading this, you’ve likely been thinking about or recently just opened up your own small business. Now that you’ve taken the leap it’s time to get your assets in order to spread the news about your brand and generate a customer base. Having the right print materials is a great place to start as you take your first few steps into entrepreneurship.  To get the ball rolling, we have put together our list of top print materials you'll need for your small business.

Business Cards

As an accessory to your first impression, your business card is an affordable way to keep your business top-of-mind for potential clients. A great business card is unique, clean and on brand with your business. Their portability makes it the perfect way to spread the good news about your new business to everyone you meet. Whether you’re taking your brand on the road to trade shows and vendor opportunities or headed off to a networking event, a business card is one of the most important print materials to have in your marketing toolbox. 

Brochures

Business brochures are as valuable as they are tricky to design. With endless potential for images, content and organization, an eye for design in critical for an appealing brochure. Brochures are great for small businesses in a variety of industries. Whether you’re listing your menu items or spa services, this marketing assets lets your customer constantly refer back to your offerings and key information about your brand. 

Product Labels

As your product sit on a shelf, does it stand out from your competitors? This is one of the most important factors to consider when designing and printing a product label. A great product label design considers other designs in your industry and evaluates what concepts are effective and which are outdated. Legibility, branding and industry standards for labels are all key considerations to keep in mind when deciding how you’re going to make your products stand out on the shelf.

Effective print materials start with great design. Every asset your business puts out into the world should effortlessly promote your brand with keen and eye-catching design. At H&C Inc., our team of talented graphic designs are experts at applying your brand to the print materials small businesses need to communicate their mission and generate loyal customers. Grow your business with great marketing materials with us. Let’s get started.

Grace Howes

AUTHOR: Grace Howes

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